You need to make sure that you choose the right kind of online marketing techniques to advertise your website to potential customers. SEO and SEM is the most popular and beneficial technique of online marketing, you can also end up losing a lot of money if they are not done properly. There are also a lot of other ways to popularize your presence on the net. Commenting posts on online web forums related to the industry your website falls under is one of the ways to get some targeted traffic to the site.
Outsource your web marketing for low prices
Experience counts when dealing with web marketing. If you don’t have any previous experience in online marketing dealing with SEO and SEM, it is best that your hire a company or professional to take care of it until you gain expertise in the field. Ensure that you hire professionals who will give you quality online marketing strategies to work with. If you are choosing a company, make sure that they have experienced staff to take care of your online marketing needs. A good indicator of how the service can be is the number of years the professional or service has been in the industry. Highly experienced professionals will probably charge a lot if they are constantly in demand. But you should be able to find someone with enough experience who will charge lesser. Make sure that you have a suitable budget for your online marketing and stick to it.
Online press releases and news releases
If you need to make announcements for events or news, you can do so by an online press release or news release. There are several popular press release sites that allow you to publish these for free. Similarly, there are free news release sites too which allow you to publish news releases.
You can take advantage of many free classified sites available online like Craigslist.org. Many of these sites don’t charge anything for posting information and also have a huge list of followers. Posting ads on classifieds can get your website targeted traffic for no cost.
If you write many articles related to your website, you can post these on different article submission sites. Publishing new and refreshing articles on different subjects related to your website can bring people who read the articles to your site. There are many article submission sites like ezinearticles.com and these can get you free and quick traffic.
May 03, 2010 ISSUE #48
For years webmasters have faced problems indexing their authenticated pages on search engines. While they may want Google to index their pages, they still want normal visitors to log in to view that information. Search engines like Google do not index pages that ask for authentication. The log in page treats all the users including Googlebots the same way. This prevents the pages to appear on the SERP (search engine results page).
Considering this factor Google has introduced a new feature known as, “First Click Free”. Here, only those users who arrive at the website through Google will be granted permission to view the page. However, to view further information, they will be asked for login details. To implement this feature we need to follow these Google guidelines:
- The users who arrive at your website through Google search result should be allowed to see the full text of the content they’re trying to access.
- You need to make the content identical to both Googlebot and the users who visit from Google.
Technical ImplementationTo include the restricted content in Google’s search index, the crawler needs to be able to access that content on the site. Since Googlebot cannot access pages behind registration or login forms we need to configure the website to serve the full text of each document when the request is identified as coming from Googlebot via the user-agent and IP-address. It’s equally important that the robots.txt file allows access of these URLs by Googlebot.
When users click a Google search result to access the content, the web server will need to check the “Referer” HTTP request-header field. The website needs to display the entire content of the page that is protected from other visitors. When the referring URL has a Google domain www.google.com, the website needs to display the entire content. Hence, based on the IP addresses or the User-Agent HTTP header, the content is delivered.
This helps the Googlebots to crawl the protected content, providing you quality traffic you seek.
Some people refer to this as Cloaking, but Google denies this fact. According to Google, “Cloaking refers to the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index.” But this practice shows the same content to Googlebots and Google users which could be termed as a fair practice.
August 10, 2009 ISSUE #37