Your website might have great content but small & simple mistakes can lead to poor ranking on search engines. Here’s a list of common mistakes people make on their website that prevent them for getting better ranking.
Targeting Wrong Keywords:
List of appropriate keywords is an essential part of every website owner. A common mistake made by most people is targeting wrong keywords or not enough keywords. It is important you know what your customers are looking for. You can make use of free tools like: Google Adwords Keyword Tool & Overture Keyword Tool to find out appropriate keywords for your website.
No robot.txt File:
“robot.txt” protocol, also known as the Robots Exclusion Protocol prevents the search engine spiders and other web robots to access all or certain parts of a website. In simple words they tell these web spiders which portion to crawl and which not to crawl. There is a possibility that your entire site might not be indexed if you do not have this file.
Inappropriate or Ignoring Title tag <title>:
There are many site that use short or inappropriate title tag. In the worst scenario, they completely ignore title tag. This could be one of the biggest SEO mistakes. It will be much better if you can use different title for different page depending on its type. While some use their company name, it is always wise to include few keywords in it. For example: <title>company name – keyword1 keyword2.. </title>.
Use of Flash:
Flash could make a website look attractive but it is always advisable to use a HTML alternative as well. Search engines spiders find it hard to read flash sites. This could be a reason why your site did not get indexed at the first place. If you really want to use flash on your site, you can always optimize it.
Lack of Keywords in the Content:
You might have listed all the keywords on the meta tags but lack of keywords in the content is another mistake people usually make. You should place your keywords at appropriate places in the content. Also make sure you do not over stuff your keywords that make your content unreadable.
Consistency and Maintenance:
Some people make a mistake by thinking site optimization is just for once. It is very important that you keep yourself updated with the changes that occur in search engines, keep an eye on your competitors and keep optimizing your site accordingly.
User usability should not be ignored. Easy navigation, proper site structure and descriptive link text is admired by visitors as well as spiders.
Keyword stuffing is a thing of the past. Keyword stuffing is taken as spamming and you could be banned from the search engines. So be careful not to stuff your keywords.
Search engines do give priority to website with backlinks, but plastering your link all over will be considered more as spamming than proper SEO. You should try to get quality backlinks from websites with higher page rank or appropriate websites.
APRIL 17, 2008 ISSUE #6