The importance of BLOG from SEO point of view:
I think a lot of people are wondering about the same question. The answer to this is Yes, Blog does help your website get good recognition and it does have a significant importance according to Search Engines, however few conditions apply. The first condition is whether or not you have enough time to devote to the blog. Just having few posts on the blog and forgetting about it will have no impact either on your website or on the blog. There’s no point in having a blog if you can’t come up with fresh materials and no time to look after it. Your blog needs more attention than your webpage. The reason behind this is, your readers expect regular posts and if you can’t come up with new stuff, you not only lose your readers (could be your potential customers) but also page rank. I’d like to give you an example. When I first started working at this company, my boss asked me to handle two blogs: I devoted my time and energy to both and in no time both of them got page rank 3 and with proper advertisements I was getting quite good traffic and search results. But during the course of time one of the blogs had to be stopped for various reasons. So after just a month the one I regularly worked on still had good results while the one we stopped lost its page rank and traffic. 1 month can be a short period but without proper updates all the effort could go to waste. So before you follow other sheep, be sure that the herd is not leading you to a dessert.
Coming back to the question how blog helps you get good page rank is that search engines have utmost respect for webpages who frequently update their content. The updates on the webpage signify that the owner constantly pays attention to it. However it is quite unpractical to keep updating your website, hence they came up with something called blog. Blog is the place where you share your ideas, and people are thrilled to read and learn from it. It started as a personal diary but later people started to view it from the marketing perspective. Hence people started to share ideas and they got more traffic as it was a form of free information. The other benefit of having a blog is that once you get good traffic you can advertise about your web page. Posts about offers and discounts could lead the readers to your web page. Having a good content in blog specially keyword rich content help get good rank in search engines. If you can provide valuable content then other people would like to link to you hence helping in link popularity. Once you have good keywords in your blog, good backlinks and good traffic the search engines will surely rank it well.
The best part about blog is they are really easy to set up as they need no coding skills such as HTML or web coding. Few of the popular blog hosts are TypePad, Blogger and WordPress. There are two options to publish your blog to your existing web hosting:
1. Publish to your domain. For Example: www.webaddress.com/blog or blog.webaddress.com.
2. Publish to the blog hosts domain. For Example: www.blogspot.com/yourblog.
The first option is the better one as it helps boost your webpage’s rank along with the blog. Blogging takes a lot of time and creativity. If you can afford to give it extra time then blog is one of the best ways to boost your page rankings and if you cannot then it’ll be having an extra door that you never use. So make use of it, be creative and gain popularity through BLOG.