Email Marketing II: Effective Email Marketing

effective_email_marketingEmail marketing though sounds like an easy task, takes proper planning and monitoring. The greatest risk on email marketing is being labeled Spam. People are very careful about spam mails these days, they either delete them without even opening them or use anti-spam filters to block them before reaching their inbox. So what can we do to stop getting our mails trashed or blocked? Let’s look at these tips:

  • Do not use no-reply mailing address:
    You should use your valid email address to send out the marketing email. If you do not want the replies to be send to your personal address, create a separate email address for it. People should be able to reply to your email. Some people have the habit of just clicking the reply button without checking the address. So use a proper email address and check it frequently. You can use a no-reply mailing address if your newsletter is just for information purpose.
  • Correct Spelling:
    Before you send out the emails, it is obligatory to check for any grammatical errors or spelling mistakes. Poor grammar and spelling mistakes would not make a good impression on the readers. Also avoid jargons in your email.
  • Keep it Short & Simple:
    Divide your text into paragraphs and keep it short. In these few paragraphs you need to convince them and provide enough information about your product or service. Long boring mails are usually send to trash can. So be careful and keep it short, simple and interesting. I know it is sort of tricky but it is email marketing we are talking about.
  • Do not use ALL CAPS:
    Some people have the habit of using ALL CAPS to emphasize words or phrases. You can make use of it for some parts of the email but using it all over or using it at too many places can make it look like you are forcing things upon them. The other reason to avoid capital letters is that some spam filters delete messages which are in ALL CAPS.
  • Proper Fonts:
    To make the email readable it is advisable to use Arial or Verdana fonts. They look professional and clean. Make sure the fonts aren’t too big or too small.
  • Do not send file attachments:
    Any kind of file attachments should be avoided. Most recipients will hesitate to open attachments as they fear of containing computer viruses and they will delete it before reading it. The best alternative for file attachment is by turning it into a web page. You can provide the hyperlink to the file.
  • Deadline:
    If you have some offer for the recipients, provide an expiration date. Deadline is a good way of encouraging the readers to check on your offer.
  • Provide an Unsubscribe Option:
    People should be able to unsubscribe from your mailing list. You can provide an unsubscribe link at the bottom of your mail if they wish to remove their names from the list.

The last tip will be to provide the link that takes the customers directly to the offer page. You can use this alongside the deadline of your offers.

OCTOBER 23, 2008 ISSUE #32