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Consistent layout and navigation
These are very important to your website. A clean layout with neat navigation will enhance your website’s appearance. Keep the focus on content. You need to keep it simple. However, if you want a website with images and graphics, you can do so tastefully. Don’t make the website a big clutter of content and images. This will turn a visitor off.

Creative menus and buttons
Make use of creative but easy to use menus. If you have many links, you can use drop down menus. Additional information can be displayed in attractive flyouts. You can also use roll over buttons and images. These roll over buttons are such that additional content or images is displayed when the mouse is hovered over the button and the original content is displayed again when the mouse is moved away from the button.

Creative graphic and photo effects
If you come across any websites that use certain graphic and photo effects, you can consult your web designer on working out something of the same for your website. However, you need to ensure that nothing is over done. Use of simple, muted effects on images and graphics can be pleasing to the eye.

Websites that have interactive applications can enhance user experience. Web applications like newsletters, surveys, polls, guest books etc. can give a user a reason to come back to your website. Another idea is to use flash websites to display attractive video content and animation. The only drawback of this is that it is not ideal for Search engine optimization purpose.

April 23, 2010 ISSUE #46