Category Archives: Social Media

Social Networking: MySpace

my_spaceMySpace was launched in the year 2003. Within these 5 years, it has gained a good rank compared to other social sites. With more than 114,000,000 registered users, it ranks 6 on Alexa page rank. MySpace has been able to fulfill most of the social networking requirements and is popular among various age groups. If you browse through MySpace, you can see most Hollywood celebrities are equally involved in it as any other member. Various television shows and movies have also launched their official MySpace profile for their fans to participate and leave their comments. Music bands, singers also make use of their profile to update their fans about their concert schedule.

As I keep repeating the advantages of social networking sites, MySpace is a platform where you can promote your product or service. You need to start off by creating a profile with a good outlook. You can put your company’s logo and make your profile look attractive (could be professional or fun-filled). You can search for MySpace layouts and backgrounds in order to change the layout from plain white to match your taste. You need to fill your profile with all the possible details that people interested in your product or service might find helpful. If you have videos to display or you want the visitors to listen to some audio piece you can add this on your profile. The disadvantage of doing this is that in places with slow internet connection it might take more time to load which could drive them away before getting into your profile. After creating the profile you can take part in groups, place advertisements on the classified and socialize to get your message through to other users. MySpace optimization is all about building your network or in simple language making as many friends as possible. There are more than 3 million groups covering almost anything like computers, cooking, art etc. on MySpace, giving you enough choices to be the member of any group related to your field and increase your friends circle. You can even create your own group if you think your area of interest is missing.

It is essential to have good network of responsive friends in order to promote your product or service on MySpace. It is quite easy to build your friends list on MySpace. You can do this by searching other users’ profiles, participating in forums and by joining groups. You can even go through peoples’ profiles and make direct contact with them. Continue reading

Facebook Marketing | Facebook Advertisements

Facebook started as a social networking site for college and university students in 2004. With more than 60 million active users, an average of 250,000 new registrations per day, an average of 3% weekly growth since Jan. 2007 and active users doubling every 6 months, Facebook is the 7th most visited site in the U.S.A. With growing number of  visitors and users, Facebook is not only favored by the students but by adults, professionals and people from around the world making it one of the best places for online marketing. The various features like applications, groups, events etc are the ways to spread the word out and bring the people in. The best way to learn more about Facebook is by having an account there and trying out various features. Here are the features that you can utilize to promote your products on Facebook.

Profile Page:
You can start off with a profile page on Facebook. Your profile page is the platform where you can express your passion about a brand, a company or a product you want to promote. You can make use of various applications, post photos, provide work info, personal info and provide appropriate description about your product. Facebook is a place where people stalk profiles of others to know more about the person. If you have your profile page made to impress others there are higher chances of getting more traffic from there.

Facebook Groups:
Facebook group is the feature where you can join groups or start your own group. It is one of the simplest ways of viral marketing. You can invite your friends to join your group. In this group page you can post information, photos, events, news, comments, videos, discussion board, a wall for remarks etc. As the members increase on your group you can notify them with the latest news, events etc. However, there are few drawbacks of using this feature. When your group is popular there are higher chances of spamming. It’ll be difficult to keep it clean and people might lose interest in your group.

Facebook Pages:
Facebook pages was introduced especially for the businesses to establish their brand presence. This feature is similar to Groups with few differences: Pages are more customizable than “Groups”, you can add Facebook applications, HTML or Flash making it more interesting than groups. Pages have no restriction on the number of fans unlike groups. Pages do not have the option to invite friends by fans. The only way one can inform other members is by “Share” the page with their friends. Pages are another best way of viral marketing.

Facebook Events:
Facebook events is an application where businesses or companies can promote their marketing events, campaigns, product launches etc. Facebook event has a similar page like that of a group where you can have discussion board, wall, photos links etc.

Facebook Messages:
Facebook messages is the place where you can send messages to people who aren’t in your profile. Facebook has this feature where you cannot view other people’s profile unless you are friends. You can however send messages to the people you are not familiar with. So you can use this feature to promote or inform about your business. You need to be careful about spamming. Spamming could lead to deleting your profile. It is better to read the terms and conditions.

Facebook Market Place:
Facebook Marketplace is an online classified service. Not many people are familiar with this feature. In Marketplace you can advertise about your product and services and people who are interested in it will contact you. When you receive a response to your advertisement, the particular person could view you profile even though he/she is not on your friends list. Spamming should be avoided here as well.

Facebook Networks:
Facebook network is a group which has been categorized according to geography, education, work or other network means. No member can have control over the network but like groups they can post comments, participate in discussion forums, walls, discover events, marketplace listings etc.

Social Ads:
Facebook offers advertisers to pay on CPC (Cost Per Click) or CPM (Cost Per Mile or Cost Per Thousand) depending upon the preference for social ads. Social ads have very powerful targeting capabilities. You can create your ad and limit it to certain group of people like certain age, sex, location, education, workplaces, keywords, political views, relationship status etc. You can get creative in placing these ads.

Sending out invitations to add application is one of the strongest viral marketing scheme used by Facebook. When you like certain application you can send invitations to your friends. If your friends find it useful they’ll add it too and it goes on spreading in the similar manner. This means the application should be appealing enough to recommend others and to let others recommend it further.

Sponsored Facebook Groups:
Sponsored pages are Facebook Groups where we can customize the HTML of certain regions of the page. The cost to rent this is very high. It may cost up to US $100,000 per month making it one of the places with small number of advertisements.


Bring more Traffic to your website, increase visibility and backlinks

The popularity of internet seems to rise immensely in the past few years. It brings along a greater demand for websites. The new success formula is: “Successful Business = Successful Website”. It’ll be a waste if you build one of the best websites and yet it remains unknown. In order to gain success on the internet, visibility hence is a must. The website should be visible to both search engines and the users. The best way to draw attention is to be on the first page of search engines’ results esp. on Google, Yahoo or MSN. Most internet users rely on search engines to find what they are looking for. If you had built a website about 10 years ago, visibility was the easiest thing. A little bit of keyword stuffing and the search engines crown you the first page ranking. The Search Engines however have become really choosy on this aspect for the past few years. Keyword stuffing or other traditional methods won’t do much good to impress them.

So how do you really impress search engines these days? The first thing you need to do is SEO (Search Engine Optimization). The other thing you can do is build inbound links. Inbound links are still given much preference by search engines. Getting one way links from popular sites have mainly two advantages: first your site gets indexed when the search engine spiders crawl the popular site and second is search engines think your link is important as it has been placed on a good ranked site. There are many methods to gain inbound links. The simplest way is to request the site owner to place your link on their website. It is simple but websites with high page ranks do not readily agree to place your link for free. You might have to pay them, exchange links with them or just look out for other websites since your page rank is not good enough for them. Yes it can get really depressing at times but hey no worries, I am here to help you with that. The other ways to increase your inbound links are as follows:

1. Pay Per Click (PPC):
If you cannot get on the first page of Google, Yahoo or MSN then PPC or Pay Per Click could be the thing for you. You bid for certain keywords and according to the clicks or the highest bid your advertisement with your URL will be listed on the search engine pages. This also is a good form of getting backlink or inbound link.

2. Social Networking:
Social networking is now the target for many marketers. With millions of users worldwide social networking is the best place to let the word out about your website. Go ahead open your own profile, let people know about you, your website, your expertise field and lots more. Here’s the list to start socializing on the internet.

3. Social Bookmarking:
Social bookmarking is similar to bookmarking in your browser. Wikipedia defines it as a method for internet users to store, organize, search, and manage bookmarks of web pages on the Internet. These bookmarking sites are the best way to get one way links. The idea is to get your website bookmarked. The more it is bookmarked the better it is for your website. Here’s the list of popular social bookmarking sites.

4. Blog Comments:
It’s time to get a bit creative here. Smart comments, suggestions are usually welcomed by bloggers. If you love to read then this is the best way to get backlinks for your website. Read the posts, drop your piece of mind, leave your URL and there you go, you got another easy way to get inbound links.

5. Forums:
You can participate on forums related to your business which is another way of marketing and getting backlinks for your website. If you are an expert in your field you can always be a forum authority. A forum authority is someone who is referred to as an expert in a certain field by the members. Forums are all about interaction, so communicate, provide tips, suggestions and people will respond to you.

6. Wikipedia:
There are very few internet users who haven’t heard about Wikipedia, an online encyclopedia. You can sign in for free and provide information about various fields. You can even edit contents of wikipedia. This is an informative site so anything that sounds like product promotion might be banned. It will be wise to go through their terms and conditions before posting your view on Wikipedia.

These are the 6 simple ways to get inbound links and advertise about your website. Even if you’ve made the best website in the world, no one would know about it until you spread the word. So go ahead, a little bit of hard work and creativity will bear fruit for sure.

MAR 19, 2008 ISSUE #2