Google Adwords is one of the best advertising medium on the internet. Google is still ranked #1 when it comes to search engines and they place these advertisements on relevant search terms giving higher chances of the ad being clicked. The advertisers pay at least $1 per click for competitive keywords. But just paying more money does not guarantee the advertisement to be displayed on top. Google gives more preference to the most clicked ads than the highest paid ads. A simple equation might explain the reason behind this:
20 Clicks on Ad #1 ($1/click) > 2 Clicks on Ad #2 ($2/click).
Here you can see that 20 clicks on $1 per click ad generates $20 where as only 2 clicks on $2 ad generates $4, giving Google more profit from the $1 ad. Therefore it is very important that the advertisements placed are effective and that people are lured to click on it.
Rules of Google Adwords:
Besides your ad being creative and attractive, it has to follow few restrictions: Continue reading