Once you have created your website, you need to make sure that web users are aware of the fact that you have a product or service to offer. Unless your future customers are aware of your services, they won’t be able to do business with you. These products or services will obviously be clearly illustrated on your website, so now you need to get people to notice the website. Web marketing services are available to make this happen. Web marketing is the marketing of products and services over the internet. Web marketing usually ties together the technical and creative aspects of the internet. These include design, development, advertising and sales. Web marketing services help enhance your website’s visibility to your prospective clients. However, the type of web marketing you need to take up depends on your business model. The most popular ways of using web marketing services for your website promotion is search engine optimization (SEO) and search engine marketing (SEM)
Search Engine Optimization ( SEO )
SEO is done to improve your website’s natural ranking on the search engine result pages (SERP). If your website ranks among the first few listings for a particular, then the user will take notice of your website and check it out. Now, since the user typed in the keyword, he is obviously looking for something to do with that keyword and since your website is related to his search, you’ll have something to offer him that might interest him. This is the basic concept behind search engine optimization. There are many companies that offer their services to improve your website’s ranking in search engines.
Search Engine Marketing ( SEM )
SEM refers to placing advertisements on search engines to direct traffic to your website. The main advantage of SEM is that you’ll get instant qualified traffic for your website. However, the amount of traffic depends on your budget. Web marketing specialists can help you create good ads with targeted keywords which will help direct qualified traffic to your website. SEM is mostly done through pay-per-click (PPC) ads which means that you’ll pay for the number of clicks that your website’s ad receives.
A convenient way of online marketing is to submit information regarding your website on forums and discussion pages related to your industry.
Choose a safe company that offers online marketing services
Ensure that you choose a company that uses clean or white hat techniques of optimization. Many companies promise to place your website in the top ten ranks. There is no guaranteed way of placing a website in the top ten ranks. The techniques used by these companies can lead to your website being banned altogether by the search engine. The main goal of adopting SEO or SEM is to direct relevant traffic to your website and to increase your site’s visibility on the internet.
March 30, 2010 ISSUE #41