How Web Design can affect Search Engine Rankings

Your web design plays a very important role in the organic search engine rankings your website will get on a search result page. The most important factors are your website content and website navigation. Easy navigation through your website will help search engine spiders navigate easily through your website to find relevant content to the user’s search query.

Content
The most important aspect in your website design is the text and content on the web page. Prior to making your website, you need to make a list of search terms ( key phrases / keywords ) that refer to your website or industry. Next, you need to place all those targeted keywords within your content to make it easier for the search engines to understand that the keyword put in or searched by the user of the search engine is satisfied by your website’s content. However, make sure that you don’t put irrelevant content because a visitor to your web site can easily notice this and not go any further while browsing your site. If you are aiming at only achieving top rankings in search engines and are not concerned about how visitors perceive your site, then irrelevant information regarding the search terms can be added. New content is very important because search engines love new content. Make sure that you include submission page to encourage new content. This makes it easier for users to submit content and opinions on your site.

Coding
Try to stick to html or similar formats while designing your website. Use of java script and flash will reduce easy indexing in search engines. It becomes more difficult for search engine spiders to read your website’s content when you use complex coding like java script. Html and similar script formats are easily readable by the search engine spiders.

Meta Tags
Ensure that you use properly coded meta tags in your website. Also include the Robots.txt tag to your site code. The importance of meta tags are underestimated. They won’t make any drastic change to your organic ranking, but they play the role of creating the display text that users will see when your website appears in the search result page. This increases the rate of click throughs because more relevant text is displayed to the user.

Use H1, H2 and H3 tags
Make sure that you apply proper tags to your web pages. H1, H2 and H3 tags play a role in grabbing attention to the content on your web page and also promote your website keywords. Try to use these tags at least once in your web pages.

Also, try and keep room for pages that you may want to add to the website later and ensure that they support link building and accessibility for the search engine spiders.

April 12, 2010  ISSUE #43