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Search Engine Marketing Basics to Promote Online Small Business

The more people that visit your website, the more likely you will be successful. There are some common practices that all good Intranet companies follow as a foundation to driving traffic. The two basics are an effective website and some good search engine strategies.

Your Web Design
Of course you can have all the visitors in the world visit your site but if they do not hang around long enough to purchase your product or hire your services there is no reason to have a website. Therefore it is vitally important to hire a small business web design company to put together a website that is attractive and makes the potential customer want to purchase your goods. Keep in mind you do not have to spend a fortune for this. Some web design Nepal companies are quite expert at their trade and offer competitive web design rates.

Your Page Title
You want to have a title for each web page that is full of descriptive words but makes grammatical sense. Be sure to remove as many filler words as possible. Your page title will show up on the search engines as a link back to your page. So you also want to make your page title exciting and attractive so potential customers want to click on it. Even low cost web design companies should be able to help you create effective titles.

The META Description
The Meta description will be placed below your title link on a search engines web page. This description usually runs about two sentences and vividly describes what is on that page. The content of the description should include the keywords that you have used on that web page. When hiring a web design company check and see if the META tag description is included in their web page.

Write Your Web Page Properly
Be sure when writing your web page content that all of your main keywords are included in the first paragraph on your web page. However do not be overly zealous. Search engines pay attention to the saturation rate of keywords on your web page. They are looking for good informative content and do not want to see the keywords simply typed over and over in a paragraph. Most search engines, and Google in particular, consider anything beyond a saturation rate of 1.5% to 2% excessive.

Keep in mind when shopping around for a web design company that the web design prices may or may not include search engine optimization. It is a good idea to inquire even of a cheap web design company what is included in their design package.

June 27, 2010 ISSUE #55