SMO (Social Media Optimization) is a Way to Attract Unique Online Visitors!

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Social Media Optimization is a method for driving traffic to your website. Use of social sites such as YouTube, Facebook, MySpace and Twitter are all considered means of social media optimization. You can also include RSS feeds, sharing buttons and images or videos on your website as a means of social media optimization. Your small business web design company should be able to help you with this effective marketing tool.

What Are the Social Media I Should Use?
There are so many types of social media to choose from. Social news, networks, bookmarking, and social sharing are some of the tool. Perhaps the best known are social news sites. These sites allow you to view relevant news stories and then vote on them. Social networks include sites that let you get together with people who have similar interests. It is an excellent way to stay in contact with your customers. Social bookmarking sites help you find sites you might be interested in. Finally, social sharing web sites allow you to look at share videos or photos with your current and potential customers. Your small business web design company can help you get set up on one or more of these social sites.

The Blog
One of the most popular SMO activities is the blog. The blog is a way to provide a link to your website. And as it requires constant updating, it keeps your web site content fresh and inviting. It is important to already have an audience in place to share your blog. This base audience will help to spread the word of you blog and increase visits to both it and your website. Check with your web design company to see if the initial set up of a blog is included in their web design prices. But remember it will be up to you to keep it relevant, updated and exciting.

Are There Any Benefits to Social Media Optimization?
This form of marketing is such a huge factor in a company’s success rates that many web design companies will include it in their web design rates. There are even companies out there set up exclusively to do social media optimization. These social media sites are a great way to manage your company’s reputation as well as build awareness of the services or products offered. In addition these social sites allow you direct contact with current and future customer so you get to know what they are looking for and you can respond to their wishes.

How Do I Participate?
While setting up the initial social media account might be included in the web design cost, it will be up to you to keep the account active. A good way to start is to look around the social media sites and become familiar with how they are used. Begin by starting up a provocative conversation or let others know how you feel about something. Look for references to your industry or comments about your company. Remember the purpose of this social media marketing is to increase your customer base. If you find a negative comment about your company respond in a factual and respectful manner.

Even with low cost web design you should be able to find a company to help you set up your social media marketing strategy. If you are considering hiring an offshore designer look to web design Nepal companies, as they are experts in the social media marketing process. In addition they are known for their very effective but cheap web design.

July 6, 2010 ISSUE #56