One of the reasons why you might not be doing good business online is due to your website design or online marketing strategy. Small business web design must be done appropriately with attention to detail. Effective online marketing is basically a four-step process.
Who Is Out There
Begin your online marketing strategy by paying attention to your competitors. Get online and review their websites, the content and the product advertising. Pay attention to how they are marketing their companies. Are they using press releases, SEO, Adwords or PPC? Is there a money back guaranty? Do they offer a free trial period? Pay attention to your customers. Are they visible on Facebook or Google Plus? Why are they buying someone else’s product instead of yours? What is it about your web design that is attracting or repelling clients? Did you not spend enough on your web site so you have a inexpensive web design?
Complete Your Analysis
Once you have completed your research, it is time to analyze your finding. Begin by determining the weaknesses and strengths of your competitors. You want to try and copy their strong points but avoid placing their weaknesses on your website or as an online marketing campaign. Examine your own strengths and weaknesses. Use marketing concepts to build your business. Maybe offer some incentives. Bonuses or cash back if new clients use your product or engage your services. Maybe consider investing a bit more in your web design cost to outshine your competitor’s designs.
Your Marketing Plan
Now that you know who your customers and competitors are, and you have determined your strength and weaknesses as well as your competitors strengths and weaknesses, it is time to develop and online marketing plan. There are so many different marketing approaches you need to determine what will work best for you. Begin by reviewing your website. You might want to consider additional web design to add fresh content to your site. Next determine your new marketing methods. May you will blog, or engage in an email campaign. Perhaps you can conduct webinars or link building or focus on PPC or SEO. What will determine how you proceed depends on how much time you have. Can you afford to take a lot of time for search engine optimization? No? Then consider PPC traffic.
How Did Your Campaign Do?
Once you have implemented your online marketing campaign it is important to keep track of how well your campaign is doing. You want to test landing pages and Adwords ads. Pay attention to keywords that customers searched to find you? How much time do visitors spend on your website? Is it over 30 seconds…? A minute? You must keep adjusting your campaign to your findings to stay on the top of the search engines. If you find your time is limited then consider hiring a web design company. For example, AvenuesNepal.com, a web design company from Nepal will implement the marketing strategy for you. Their web design rates are usually quite low and come with marketing strategy assistance.
Or you can hire a web company to do this for you. Most web design cost includes marketing implementation. Hiring an outside company might be a great idea. Just be sure to compare web design prices to get the best deal.
June 8, 2010 ISSUE #53