Establishing a Domain Portfolio

Domain NameAccording to the Domain Name Industry Brief from Verisign, there are more than 162 million domain name registrations across all of the Top Level Domain Names at the end of the first quarter of 2008. This means there are a lot less domain availability and more competition. If you want two lettered sequences, sorry to say they’ve all been taken. You want to shift to three lettered sequence, you’re out of luck for that as well. To fulfill the growing demand there are more domain extensions now like .us, .tv, .biz but .com and .net still are still the most widely sought after extensions. Domain name establishment has become obligatory for long term brand sustainability and profit. Here are few things you need to remember to establish a domain portfolio.

  • Existing Domain:
    You need not be disappointed that your top choices of domain names have already been taken. There are chances of buying from the owners for some price, if you think the domain name is worth it. You can also check the value of these domains which will help you decide its worth. There are many tools that can help you research the value of domains. Dnscoop is a free resource offering site that helps you get information on any domain like its age, inbound links, Alexa traffic rank, Google PageRank and other features. Another such free tool is PagerankPredict.
  • Reliable Domain Registrar:
    It is important that you find a reliable domain registrar for a decent price. These domain name registrars are accredited by the Internet Corporation for Assigned Names and Numbers (ICANN). A registrar should offer features like authorization to update the physical address, email address, telephone number etc, manage DNS records and other privacy control features.
  • Domain Extensions:
    The Top Level Domains .com and net are the most widely used extensions. Always choose these extensions over .biz, .org, .gov and so on.
  • Misspellings and Typosquatting:
    When an internet user types wrong (misspelled) URL into the browser’s address bar, website owners known as cybersquatters take advantage of such situation which is known as Typosquatting or URL hijacking. This happens when a user misspells the URL or types in a different TLD for example instead of error.com they might type error.com or error.net. When such typographical errors occur they are led to an alternative website. There are many typosquatting and copyright issues coming to front but it will be good if you can buy such domains to protect your brand.
  • Domain Tasting:
    Domain tasting is the practice of exploiting the five days grace period (the Add Grace period of AGP) provided by ICANN at the beginning of the registration to test the marketability of a domain. If the registrant changes their mind about the domain they are liable to a full refund on domain purchases.

Domain name registration is an easy task these days, but what is difficult is to choose one. While choosing a domain name, it is clever to choose one which is easy to spell and if it’s shorter it will be remembered better. Domain name is just like a person’s name, easy ones get remembered more often.