Category Archives: Website Design

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Web 1.0 Vs Web 2.0

Few days back a friend asked me about Web 1.0 and Web 2.0. She had heard a lot about these terms but wasn’t really sure what they were all about. We were busy packing her stuff and could not really talk about it then. So I decided to write this post to let people know about the growth of the World Wide Web (www). This post is dedicated to my dear friend (who might be reading this from U.S.A) and all the readers who are anxious to know about the web 1.0 and web 2.0. Web 1.0: First I’ll start with the definition, “Web 1.0 is the first state of World Wide Web which was in the basic Read Only hypertext system.” According to Wikipedia Web 1.0 is a retronym which refers to the state of the World Wide Web, and website design style before the Web 2.0 phenomenon, and included most websites in the period between 1994 and 2004. Web 1.0 pages have the following characteristics:

  • They use basic html (hypertext mark-up language) for publishing content on the internet. These are static web pages.
  • They have Read-Only content.
  • The web master is solely responsible for updating users and managing the content of the website.
  • They do not support mass-publishing.
  • Webmaster manually assigns all the hyperlinks to the content of the web page.
  • The contact information provided by Web 1.0 is email, fax, phone number and the address.
  • They use framesets.
  • The Web 1.0 pages can only be understood by humans (web readers). They do not have machine compatible content.

Web 2.0: Web 2.0 encourages creativity, communication and networking among the internet users. It is the read write networking platform where the internet users will be able to interact and communicate among each other. Web 2.0 uses XML over HTML which makes it user friendly and machine compatible. Wikipedia’s definition, “Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform”. The characteristics of Web 2.0 are:

  • Web 2.0 promotes user interaction and communication where web masters and the users could network in a better way.
  • It uses SOA (Service Oriented Architecture). The examples of SOA are RSS feeds, web services which defines how Web 2.0 application exposes functionality.
  • Web 2.0 is all about social web. Social networking sites, blogging, podcast, wiki all come under this. The social web service has turned out to be a huge success on the internet.
  • It follows the phenomenon that web is open to all. Anyone could be the author and start their own blog or drop their opinion on somebody else’s pages.
  • Web 2.0 includes technologies like RSS (Rich Site Syndication), wikis, forums, blogging.

JULY 24, 2008 ISSUE #20

Establishing a Domain Portfolio

Domain NameAccording to the Domain Name Industry Brief from Verisign, there are more than 162 million domain name registrations across all of the Top Level Domain Names at the end of the first quarter of 2008. This means there are a lot less domain availability and more competition. If you want two lettered sequences, sorry to say they’ve all been taken. You want to shift to three lettered sequence, you’re out of luck for that as well. To fulfill the growing demand there are more domain extensions now like .us, .tv, .biz but .com and .net still are still the most widely sought after extensions. Domain name establishment has become obligatory for long term brand sustainability and profit. Here are few things you need to remember to establish a domain portfolio.

  • Existing Domain:
    You need not be disappointed that your top choices of domain names have already been taken. There are chances of buying from the owners for some price, if you think the domain name is worth it. You can also check the value of these domains which will help you decide its worth. There are many tools that can help you research the value of domains. Dnscoop is a free resource offering site that helps you get information on any domain like its age, inbound links, Alexa traffic rank, Google PageRank and other features. Another such free tool is PagerankPredict.
  • Reliable Domain Registrar:
    It is important that you find a reliable domain registrar for a decent price. These domain name registrars are accredited by the Internet Corporation for Assigned Names and Numbers (ICANN). A registrar should offer features like authorization to update the physical address, email address, telephone number etc, manage DNS records and other privacy control features.
  • Domain Extensions:
    The Top Level Domains .com and net are the most widely used extensions. Always choose these extensions over .biz, .org, .gov and so on.
  • Misspellings and Typosquatting:
    When an internet user types wrong (misspelled) URL into the browser’s address bar, website owners known as cybersquatters take advantage of such situation which is known as Typosquatting or URL hijacking. This happens when a user misspells the URL or types in a different TLD for example instead of error.com they might type error.com or error.net. When such typographical errors occur they are led to an alternative website. There are many typosquatting and copyright issues coming to front but it will be good if you can buy such domains to protect your brand.
  • Domain Tasting:
    Domain tasting is the practice of exploiting the five days grace period (the Add Grace period of AGP) provided by ICANN at the beginning of the registration to test the marketability of a domain. If the registrant changes their mind about the domain they are liable to a full refund on domain purchases.

Domain name registration is an easy task these days, but what is difficult is to choose one. While choosing a domain name, it is clever to choose one which is easy to spell and if it’s shorter it will be remembered better. Domain name is just like a person’s name, easy ones get remembered more often.

Using Web Analytics to Improve Your Site

How often do you check your web traffic status? If your answer is never, then it is time you start doing so. Measuring and analyzing your website’s success is an important step which is often ignored by many website owners. Your sales might be pretty good for your website but without the knowledge of your visitors like who they are, where they go, what they are looking for, where they leave and what turns them off, you might be losing many potential customers. By analyzing your website along with your marketing efforts you can improve the overall performance. Web analytics is measuring the results against your goals and check how much success your website has been able to achieve.
Goals – Current Results = Website Success rate.

To improve your results you need to measure, understand and adjust the events that lead to the result. You need to drive targeted traffic to your site and use web analytics to analyze and measure user behavior.

There are mainly three steps you need to follow in order to improve your website traffic. The first step is to drive targeted traffic onto your site by various marketing strategies like SEO and PPC. The next step is to persuade the visitors to take desired action on your site. You can have an appealing website with newsletter subscription or software demos to download. The third step is to use web analytics to analyze customer behavior. Using web analytics to analyze your site is a new method. This helps you keep track of the end results produced by the former two steps. With the help of this you can monitor and make improvements of the previous steps. You can keep track of the website traffic by knowing where the visitors are coming from, the area where they leave the site, the keywords that were used to find your website, where they navigated your site from and keep track of the actions taken by them on your site. This information can help a great deal to improve your business.

There are two types of web analytics: on-site and offsite web analytics.

On-site web analytics: This type of web analytics measures visitor’s session on your website. It means it checks the pages that encourage people to buy your product, the pages that drive them away and the ones attracting more visitors. It measures the website performance in a commercial context. The data collected from here is used to compare against the key performance and used to improve the webpage of the marketing campaign.

Off-site web analytics: You can make use of this even if u do or do not own/ maintain a website. It measures the various opportunities in the market like potential customers, the visibility of a website and other factors that affect a website promotion.

Setting Up Web Traffic Monitoring Devices:

You need to track your site users using more discrete methods. Here are some methods you can adopt to check your website visitors’ status:

1. Install hit counters on your site:
You can install hit counters on your site or blog to check the amount of visitors. With the help of this you can keep track of the increase of decrease in the amount of users on your site. There are number of counter providers that’ll let you run their script on your website. You can paste their code on your website and keep track of the daily visitors. Few of the counter providers are Counter.com, eXTReMe Tracking, Promotion Stat.

2. Use your web host statistical package:
The good thing about using a reliable hosting service is that every time someone visits your site, you web host server records the user’s activities in a log file.  The data in this log is usually abbreviated and cryptic making it difficult and time consuming to use. Your Web host uses a software tool to import the log-file data into a built in database which in turn transforms the data into readable and easy to understand statistical reports. Analog (http://www.analog.cx) is of the popular software tools used by Web hosts. You can visit their websites to learn more about it. Web host statistical package includes daily transmission statistics, total transfers by client domain, transfers by reversed subdomain and total transfers from each archive section.

3.Purchase a web traffic analysis software:
The log file provided by your Web host is not in a user-friendly readable form. There are many web traffic analysis software applications available to collect the required data. These software applications summarize the results in an easy graphical and readable reports based on the information provided by the web host. Some of these applications work with your web ISP’s web server and hence saves you time and freedom to manage the entire process. Being flexible, these applications help you control what you want to include or exclude.

In the past, web analytics used measure things like server hits, entry pages, exit pages, unique visitors, repeat visitors, first page visited and the time spent on the site. The advanced web analytics are more business specific and can show us conversion ratios, browse to buy rates and customer acquisition costs. As the technology improves web analytics are able to help us find other aspects of web as well. At present web analytics help us analyze visitor’s behavior. This information could be used to improve your SEM strategies, keyword selection, site architecture and design. You can also improve the marketing methods and follow the appropriate steps to bring relevant traffic on to your site. Web analytics is the best way of improving your return on investment (ROI).

JUNE 29, 2008 ISSUE #16