Category Archives: Social Networking

SMO (Social Media Optimization) is a Way to Attract Unique Online Visitors!

AvenuesNepal.com Facebook Page

Social Media Optimization is a method for driving traffic to your website. Use of social sites such as YouTube, Facebook, MySpace and Twitter are all considered means of social media optimization. You can also include RSS feeds, sharing buttons and images or videos on your website as a means of social media optimization. Your small business web design company should be able to help you with this effective marketing tool.

What Are the Social Media I Should Use?
There are so many types of social media to choose from. Social news, networks, bookmarking, and social sharing are some of the tool. Perhaps the best known are social news sites. These sites allow you to view relevant news stories and then vote on them. Social networks include sites that let you get together with people who have similar interests. It is an excellent way to stay in contact with your customers. Social bookmarking sites help you find sites you might be interested in. Finally, social sharing web sites allow you to look at share videos or photos with your current and potential customers. Your small business web design company can help you get set up on one or more of these social sites.

The Blog
One of the most popular SMO activities is the blog. The blog is a way to provide a link to your website. And as it requires constant updating, it keeps your web site content fresh and inviting. It is important to already have an audience in place to share your blog. This base audience will help to spread the word of you blog and increase visits to both it and your website. Check with your web design company to see if the initial set up of a blog is included in their web design prices. But remember it will be up to you to keep it relevant, updated and exciting.

Are There Any Benefits to Social Media Optimization?
This form of marketing is such a huge factor in a company’s success rates that many web design companies will include it in their web design rates. There are even companies out there set up exclusively to do social media optimization. These social media sites are a great way to manage your company’s reputation as well as build awareness of the services or products offered. In addition these social sites allow you direct contact with current and future customer so you get to know what they are looking for and you can respond to their wishes.

How Do I Participate?
While setting up the initial social media account might be included in the web design cost, it will be up to you to keep the account active. A good way to start is to look around the social media sites and become familiar with how they are used. Begin by starting up a provocative conversation or let others know how you feel about something. Look for references to your industry or comments about your company. Remember the purpose of this social media marketing is to increase your customer base. If you find a negative comment about your company respond in a factual and respectful manner.

Even with low cost web design you should be able to find a company to help you set up your social media marketing strategy. If you are considering hiring an offshore designer look to web design Nepal companies, as they are experts in the social media marketing process. In addition they are known for their very effective but cheap web design.

July 6, 2010 ISSUE #56

Social Networking: MySpace

my_spaceMySpace was launched in the year 2003. Within these 5 years, it has gained a good rank compared to other social sites. With more than 114,000,000 registered users, it ranks 6 on Alexa page rank. MySpace has been able to fulfill most of the social networking requirements and is popular among various age groups. If you browse through MySpace, you can see most Hollywood celebrities are equally involved in it as any other member. Various television shows and movies have also launched their official MySpace profile for their fans to participate and leave their comments. Music bands, singers also make use of their profile to update their fans about their concert schedule.

As I keep repeating the advantages of social networking sites, MySpace is a platform where you can promote your product or service. You need to start off by creating a profile with a good outlook. You can put your company’s logo and make your profile look attractive (could be professional or fun-filled). You can search for MySpace layouts and backgrounds in order to change the layout from plain white to match your taste. You need to fill your profile with all the possible details that people interested in your product or service might find helpful. If you have videos to display or you want the visitors to listen to some audio piece you can add this on your profile. The disadvantage of doing this is that in places with slow internet connection it might take more time to load which could drive them away before getting into your profile. After creating the profile you can take part in groups, place advertisements on the classified and socialize to get your message through to other users. MySpace optimization is all about building your network or in simple language making as many friends as possible. There are more than 3 million groups covering almost anything like computers, cooking, art etc. on MySpace, giving you enough choices to be the member of any group related to your field and increase your friends circle. You can even create your own group if you think your area of interest is missing.

It is essential to have good network of responsive friends in order to promote your product or service on MySpace. It is quite easy to build your friends list on MySpace. You can do this by searching other users’ profiles, participating in forums and by joining groups. You can even go through peoples’ profiles and make direct contact with them. Continue reading

Bring more Traffic to your website, increase visibility and backlinks

The popularity of internet seems to rise immensely in the past few years. It brings along a greater demand for websites. The new success formula is: “Successful Business = Successful Website”. It’ll be a waste if you build one of the best websites and yet it remains unknown. In order to gain success on the internet, visibility hence is a must. The website should be visible to both search engines and the users. The best way to draw attention is to be on the first page of search engines’ results esp. on Google, Yahoo or MSN. Most internet users rely on search engines to find what they are looking for. If you had built a website about 10 years ago, visibility was the easiest thing. A little bit of keyword stuffing and the search engines crown you the first page ranking. The Search Engines however have become really choosy on this aspect for the past few years. Keyword stuffing or other traditional methods won’t do much good to impress them.

So how do you really impress search engines these days? The first thing you need to do is SEO (Search Engine Optimization). The other thing you can do is build inbound links. Inbound links are still given much preference by search engines. Getting one way links from popular sites have mainly two advantages: first your site gets indexed when the search engine spiders crawl the popular site and second is search engines think your link is important as it has been placed on a good ranked site. There are many methods to gain inbound links. The simplest way is to request the site owner to place your link on their website. It is simple but websites with high page ranks do not readily agree to place your link for free. You might have to pay them, exchange links with them or just look out for other websites since your page rank is not good enough for them. Yes it can get really depressing at times but hey no worries, I am here to help you with that. The other ways to increase your inbound links are as follows:

1. Pay Per Click (PPC):
If you cannot get on the first page of Google, Yahoo or MSN then PPC or Pay Per Click could be the thing for you. You bid for certain keywords and according to the clicks or the highest bid your advertisement with your URL will be listed on the search engine pages. This also is a good form of getting backlink or inbound link.

2. Social Networking:
Social networking is now the target for many marketers. With millions of users worldwide social networking is the best place to let the word out about your website. Go ahead open your own profile, let people know about you, your website, your expertise field and lots more. Here’s the list to start socializing on the internet.

3. Social Bookmarking:
Social bookmarking is similar to bookmarking in your browser. Wikipedia defines it as a method for internet users to store, organize, search, and manage bookmarks of web pages on the Internet. These bookmarking sites are the best way to get one way links. The idea is to get your website bookmarked. The more it is bookmarked the better it is for your website. Here’s the list of popular social bookmarking sites.

4. Blog Comments:
It’s time to get a bit creative here. Smart comments, suggestions are usually welcomed by bloggers. If you love to read then this is the best way to get backlinks for your website. Read the posts, drop your piece of mind, leave your URL and there you go, you got another easy way to get inbound links.

5. Forums:
You can participate on forums related to your business which is another way of marketing and getting backlinks for your website. If you are an expert in your field you can always be a forum authority. A forum authority is someone who is referred to as an expert in a certain field by the members. Forums are all about interaction, so communicate, provide tips, suggestions and people will respond to you.

6. Wikipedia:
There are very few internet users who haven’t heard about Wikipedia, an online encyclopedia. You can sign in for free and provide information about various fields. You can even edit contents of wikipedia. This is an informative site so anything that sounds like product promotion might be banned. It will be wise to go through their terms and conditions before posting your view on Wikipedia.

These are the 6 simple ways to get inbound links and advertise about your website. Even if you’ve made the best website in the world, no one would know about it until you spread the word. So go ahead, a little bit of hard work and creativity will bear fruit for sure.

MAR 19, 2008 ISSUE #2