Category Archives: Social Media

SMO (Social Media Optimization) is a Way to Attract Unique Online Visitors!

AvenuesNepal.com Facebook Page

Social Media Optimization is a method for driving traffic to your website. Use of social sites such as YouTube, Facebook, MySpace and Twitter are all considered means of social media optimization. You can also include RSS feeds, sharing buttons and images or videos on your website as a means of social media optimization. Your small business web design company should be able to help you with this effective marketing tool.

What Are the Social Media I Should Use?
There are so many types of social media to choose from. Social news, networks, bookmarking, and social sharing are some of the tool. Perhaps the best known are social news sites. These sites allow you to view relevant news stories and then vote on them. Social networks include sites that let you get together with people who have similar interests. It is an excellent way to stay in contact with your customers. Social bookmarking sites help you find sites you might be interested in. Finally, social sharing web sites allow you to look at share videos or photos with your current and potential customers. Your small business web design company can help you get set up on one or more of these social sites.

The Blog
One of the most popular SMO activities is the blog. The blog is a way to provide a link to your website. And as it requires constant updating, it keeps your web site content fresh and inviting. It is important to already have an audience in place to share your blog. This base audience will help to spread the word of you blog and increase visits to both it and your website. Check with your web design company to see if the initial set up of a blog is included in their web design prices. But remember it will be up to you to keep it relevant, updated and exciting.

Are There Any Benefits to Social Media Optimization?
This form of marketing is such a huge factor in a company’s success rates that many web design companies will include it in their web design rates. There are even companies out there set up exclusively to do social media optimization. These social media sites are a great way to manage your company’s reputation as well as build awareness of the services or products offered. In addition these social sites allow you direct contact with current and future customer so you get to know what they are looking for and you can respond to their wishes.

How Do I Participate?
While setting up the initial social media account might be included in the web design cost, it will be up to you to keep the account active. A good way to start is to look around the social media sites and become familiar with how they are used. Begin by starting up a provocative conversation or let others know how you feel about something. Look for references to your industry or comments about your company. Remember the purpose of this social media marketing is to increase your customer base. If you find a negative comment about your company respond in a factual and respectful manner.

Even with low cost web design you should be able to find a company to help you set up your social media marketing strategy. If you are considering hiring an offshore designer look to web design Nepal companies, as they are experts in the social media marketing process. In addition they are known for their very effective but cheap web design.

July 6, 2010 ISSUE #56

The New Buzz in Town: Squidoo

Squidoo lensThe strange looking icon on the left is that of a squid and the eye ball at the end denotes lens. All together this is the logo of one of the most popular community websites that allows users to create pages (also known as lens in Squidoo).

History on Squidoo:
Seth Godin founded Squidoo in the year 2006 (alright I admit it’s not relatively new) as a platform for users to set up pages on any topic. They have a special term for the page known as “Lens”. On how Squidoo gets its name, Godin explains, “Squids have large eyes, and each lens on Squidoo provides a view on the world.”

Features of Squidoo:
The users here are known as “Lensmasters” and creating a lens is pretty easy with the facility of modules. You can include almost everything necessary on your page: text, images, RSS feeds, video, audio, recommendations, links and opt-in boxes.

What’s so special about Squidoo?
As a Squidoo user, I love their presentation. They are very friendly to the users, yes they are user-friendly as well. What’s the difference? Here’s a piece from the recent mail I got from them: “Happy Birthday! Okay, chances are it’s not really your birthday. But we wanted to give you a present anyway. So here it is. It’s another Squidoo secret. And it’s a big one. You’ve probably heard that you can make money from Squidoo. Yes, for free. We’re here to confirm the rumors.” You can see their approach is quite friendly. Ah wait I think I forgot to mention earning money from creating lens there. Let’s have a whole paragraph on that.

  • Making Money on Squidoo:
    Seth Godin states that he started Squidoo for the purpose of earning money, not only for the company but for charities and lensmasters who provide content as well. Squidoo earns money through ads and affiliate links. 5% of this goes to charity, 45% goes to the company and the remaining 50% is either donated to charity or given to the Lensmasters. The charity or the page creator earns depending on how popular the Lens is.
  • What else?
    Last but not the least advantage of creating Squidoo Lens is to get traffic to your site and your blog. Leave link of your website and your blog on your Lens and people are bound to click on that depending on how informative it is. The best way to enhance them is to keep updating them, add modules, experiment with the keywords, images and links, sky is the limit here!

Conclusion:
Opening an account on Squidoo is real easy and it is equally easy to create lens there. The reason I am talking about this site is because it has so many features and it is like a micro search engine for the lenses. More and more people are into Squidoo these days. If you are a regular Twitter, Squidoo has the facility to announce your lens there as well. It has the facility to connect to all your social networking profiles in an easy way. Squidoo is a great platform, if you expertise on something. Share you knowledge and you shall be rewarded!!

August 25, 2009 ISSUE #38

Web Video Optimization

video optimizationWith the growing popularity of video on the web, people are finding new ways to promote their videos and be seen on search engine results as well. The video should portray and be able to send the message to the viewers. The other interesting fact is, creativity is really important when it comes to video marketing. If it is the same commercial you watch it on t.v, then well people would rather prefer that than go online and download something they are familiar with. It should be unique and the presentation should bring on the desire. Lets say you are selling a software, the best way to shoot online marketing video for it would be to show its best features highlighting on how easy it is to use. There are analytics tools like YouTube Insight which displays the statistics for the YouTube Videos like the number of views, the demographic and geographic views and the medium through which people have found a certain video. I have collected few guidelines and tips on how you can promote and optimize your videos to get more traffic and views.

  1. Keyword Research: The first step includes keyword research. In order to optimize anything on web (a website, blog) you need to do proper keyword research. You need to list all the possible keywords relevant to your video. Next you need to check on the search results for these terms and see the performance of the top position results. You need to check their view counts, the feedback of the users, the posted date and the relevancy. These will help you find out how popular these key terms are along with how people react to it and it has already passed its due date. These will also help you come up with better video.
  2. Video Editing: You need to produce shorter and interesting clips to attract visitors. People are more thrilled by shorter videos than the longer ones and you can also submit short videos to the search engines. You can add your web address to the video as a graphic. You can also place a link to the original video on this shorter clip make this link your subdomain.  Continue reading

Marketing on Flickr

Marketing on Flickr
Flickr:

Web 2.0 is about socializing on the web world, which includes sharing various news, articles, jokes and pictures. Among all these, pictures are considered as one of the best medium to convey the message to the audience and are used in great deal in marketing. Flickr is one of the best places to share pictures and manage them. It is one of the easiest photo management and sharing application on web today. Flickr has more than 775,000 registered users, has 30 percent monthly growth rate, 19.5 billion+ photos and is the 5th most popular photo sharing site overall. The reason behind its popularity is its easy-to-use interface and social computing tools.

Opening a Flickr account is really easy, you need to sign in with your yahoo account, register for a Flickr account which is free and you can upload the pictures and manage them. You can also download the Flickr Uploadr tool to upload your pictures easily and of course faster. According to Rohit Bhargava, “Flickr is not just a community of photos, it is a community where high quality photography is appreciated.” So before you start off with anything, make sure you have good pictures with you. You can then join various Flickr groups and add photos there following their posting rules. Flickr group where like minded people join and share their creativity related to the group theme for example people who are interested in shoes, can join groups: Men’s shoes or shoes.com and many more.

Marketing:

You can use Flickr to spread the word about your company. The tool here is your pictures which need to be good enough to attract people’s attention. Here’s how you can make use of your Flickr account to advertise your product or service.

  1. Flickr Screen Name:
    The Flickr screen name is the one that represents your account. It is the name that will be used with every photo you upload, attached with your comments, any message you post on the group discussion and everywhere else on Flickr. Since this name is so important you use your company’s URL as your screen name. By doing you are advertising your URL without much effort.
  2. Flickr “Pro” account:
    You can get a Pro account to enjoy more benefits of Flickr. You can start off with the free account which limits your upload to 200 photos. The advantage of a Pro account is unlimited photo uploads, video uploads and a Pro icon next to your screen name and not to forget other benefits provided for the paid users. $24.95 is worthy for 15 months of great Flickr experience.
  3. Flickr Profile:
    The next step on Flickr is to provide more information about your company on your profile. You can do this by writing about your company in “Describe Yourself” box and uploading your company’s logo as the Buddy Icon. You can also give your website name and address making other members to easily reach your page.
  4. Quality Photos related to your company:
    As I’ve mentioned earlier, quality photos are a must for Flickr account. You need to upload pictures related to your business for example if your company is about shoes, you need to upload pictures of various designs. People who are interested will hence visit your site to know more.
  5. Tagging:
    Flickr has the facility to tag your pictures. It is important that you tag your photos properly. You can use various keywords related to your product for tagging. Make sure those are searched key phrases and are relevant to your images. It is likely that your image views will come from the people searching for these tags.
  6. Groups:
    You need to join groups that are related to your product or service. There are many groups to choose from hence selecting the relevant one might not be that hard. You can also join groups related to your location. You can join discussions and upload photos to reach your targeted audience.
  7. Flickr Community:
    Socializing on Flickr means joining group discussions and commenting on other people’s photos. Every time you do this, your name and the buddy icon will appear alongside, giving you more Flickr exposure.
  8. Link Flickr from your site:
    At last but not the least you need to link to your Flickr account from your website. The visitors on your website might be interested on your photos as well. The other benefit of linking to Flickr account is that your website visitors might be Flickr account holders who might add you to their friends list and help you socialize more.

Flickr marketing might not work for all type of businesses but giving it a try will not harm anyone. It is important that you do not “spam” on Flickr or try to use hard sell method here. According to Flickr Terms: you cannot upload, post, email, transmit or otherwise make available any unsolicited or unauthorized advertising, promotional materials, “junk mail,” “spam,” “chain letters,” “pyramid schemes,” or any other form of solicitation, except in those areas (such as shopping) that are designated for such purpose. It is always better to know about their terms and start being creative on Flickr.

September 11, 2008 ISSUE #27

Social Media Optimization | SMO

When we talk about Web 2.0, we talk about establishing and maintaining relationships. As a web professional your job is not only to attract visitors but to encourage them to become frequent ones. With the importance of social media on the web, Mr. Rohit Bhargava came up with the term Social Media Optimization (SMO). While Search Engine Optimization is about making your site visible to search engines, SMO’s concept is to optimize your site in order to make it visible on social media searches, easy to be linked to, visible on internet search engine for blogs like Technorati and get included on various blogs, vlogs and podcasts. SMO method includes adding RSS feeds, bookmarking and sharing buttons and blogging. You can easily add these buttons by visiting AddThis site. You can enhance your website with third party community functionalities like Flickr photos and galleries or YouTube videos.

Mr. Bhargava has set 5 rules of SMO:-

  1. Increase your linkability:
    Search engine optimization talks about getting relevant backlinks. Social media optimization however emphasizes on the need of making your website linkable. In most cases websites are hardly updated and display limited content. To enhance the linkable feature on such websites, adding blog could be a better idea.
  2. Make tagging and bookmarking easy:
    As I mentioned earlier, you need to add quick buttons to make bookmarking and tagging easier. You can add button. You can include list of relevant tage and suggested notes for a link. You need to tag your pages on popular social bookmarking sites as well.  Continue reading