Category Archives: Search Engine Optimization

Search Engine Optimization – Listing the keywords!

SEO_keywordsKeywords are the vital part of Search Engine Optimization. The relevant keywords and proper placement of them decides the visibility of your website on search engines. Relevant keywords help you get better traffic and reach potential buyers. Hence it is very important to expand your keyword list, to expand quality traffic on your site.

There are various free tools online to start with your keyword research. Google’s Keyword Tool is one of the famous tools available online. The other free tools include: Related Pages, SEO Book Keyword Suggestion Tool, Good Keywords and Digital Point Keyword Research Tool. There are other fee based keyword research tools availble. Among them WordTracker is a popular one. They also provide 7 days trial version. Your keyword research should include:

  1. Long tail keywords:
    Long tail keywords are the words you use with your primary keyword which gives you the depth of the keyword. For Example: Sweaters could be your main keyword and you can bucket this term depending on its other features like Short-sleeved sweaters, hand knit sweaters, cashmere sweaters, sleeveless sweaters, round neck sweaters etc.
  2. Synonyms and Acronyms:
    You can categorize your keywords with their synonyms and acronyms. A synonym is a word having same or similar meaning. For Example: Along with sweaters you can use other terms like cardigan, turtle neck, pullovers, jumper or jersey. An acronym is a word formed from initial letters of a name. For example: SEO is the acronym for Search Engine Optimization.
  3. Word Stemming and Variations:
    When we Google a term, it returns not only the sites containing those terms but also its derivations. For example the search for swim shows results for swimming, swimming pool etc. Hence it is important to include word variation in your keyword list.
  4. Competitor Terms:
    World Wide Web could get pretty competitive, specially when you are aiming for a certain keyword which is the bulls eye for other one million websites. It is very important you know who your competitors are. If you are wondering how to find your competitors, well here’s what you can do: simply type your primary keyword on the search box and the results on the first page are your competitors (if you are aiming for the first page rank on search engines). You can use tools like IBP which provides you the list of competitors and their keywords. You can also check their title tag and meta keyword tag to check on their list of keywords along with how they have used it in their content.
  5. Misspellings:
    Humans make mistakes, which is an universal truth and they make mistakes while typing in the search box. Though misspellings are not very important but misspelled words could give you the chance to be on top pages. You’ll be amazed by the results misspelled words give. If you think they are worth it, well you can add it on your keyword list.
  6. Benefits and Features:
    The benefits and features of your product could be a very important reason and path for your prospects to reach to you. People are interested in what they get from using a particular product. Sometimes they might not know the name of the product but the usage of it. For example: They might search : cure for headache instead of the medicine name, so it is important you list the benefits and features of your product or services in your keyword list.

After your keyword research you can start keyword bucketing. Keyword bucketing simply means to categorize the list of keywords based on the search results. The higher searched terms can go together, the less competitive ones could be teamed together and so on (Categorizing your keywords totally depends upon your preference). This will help you know the popularity of the keywords. If you are new to the World Wide Web, it is advisable not to aim for the most competitive keywords. As a start you can use less competitive keywords.

NOVEMBER 06, 2008 ISSUE #34

Web Video Optimization

video optimizationWith the growing popularity of video on the web, people are finding new ways to promote their videos and be seen on search engine results as well. The video should portray and be able to send the message to the viewers. The other interesting fact is, creativity is really important when it comes to video marketing. If it is the same commercial you watch it on t.v, then well people would rather prefer that than go online and download something they are familiar with. It should be unique and the presentation should bring on the desire. Lets say you are selling a software, the best way to shoot online marketing video for it would be to show its best features highlighting on how easy it is to use. There are analytics tools like YouTube Insight which displays the statistics for the YouTube Videos like the number of views, the demographic and geographic views and the medium through which people have found a certain video. I have collected few guidelines and tips on how you can promote and optimize your videos to get more traffic and views.

  1. Keyword Research: The first step includes keyword research. In order to optimize anything on web (a website, blog) you need to do proper keyword research. You need to list all the possible keywords relevant to your video. Next you need to check on the search results for these terms and see the performance of the top position results. You need to check their view counts, the feedback of the users, the posted date and the relevancy. These will help you find out how popular these key terms are along with how people react to it and it has already passed its due date. These will also help you come up with better video.
  2. Video Editing: You need to produce shorter and interesting clips to attract visitors. People are more thrilled by shorter videos than the longer ones and you can also submit short videos to the search engines. You can add your web address to the video as a graphic. You can also place a link to the original video on this shorter clip make this link your subdomain.  Continue reading

Social Media Optimization | SMO

When we talk about Web 2.0, we talk about establishing and maintaining relationships. As a web professional your job is not only to attract visitors but to encourage them to become frequent ones. With the importance of social media on the web, Mr. Rohit Bhargava came up with the term Social Media Optimization (SMO). While Search Engine Optimization is about making your site visible to search engines, SMO’s concept is to optimize your site in order to make it visible on social media searches, easy to be linked to, visible on internet search engine for blogs like Technorati and get included on various blogs, vlogs and podcasts. SMO method includes adding RSS feeds, bookmarking and sharing buttons and blogging. You can easily add these buttons by visiting AddThis site. You can enhance your website with third party community functionalities like Flickr photos and galleries or YouTube videos.

Mr. Bhargava has set 5 rules of SMO:-

  1. Increase your linkability:
    Search engine optimization talks about getting relevant backlinks. Social media optimization however emphasizes on the need of making your website linkable. In most cases websites are hardly updated and display limited content. To enhance the linkable feature on such websites, adding blog could be a better idea.
  2. Make tagging and bookmarking easy:
    As I mentioned earlier, you need to add quick buttons to make bookmarking and tagging easier. You can add button. You can include list of relevant tage and suggested notes for a link. You need to tag your pages on popular social bookmarking sites as well.  Continue reading

Blog Optimization

Blog Optimization

Blogs = Mushrooms! Yes blogs are popping out like mushrooms these days. Many companies own blogs but they have the least idea what to do about it. If you happen to be among those who already own a blog or at least planning to get one then well you need to make sure your blog stands out in the crowd, otherwise it’ll be just another blog in the World Wide Web. The best way to let your blog be SEEN is by optimizing it.

Difference between Blog and Website:
There is a difference between optimizing a blog and a website. Following the traditional method, optimizing a website is more about getting links by all means where as a blog focuses more on grabbing attention from people and giving them something to talk about. The enhanced features of blog are what make it better or informative than static sites. The enhanced features include:

  1. RSS feed makes it easier to notify and keep the readers updated about the latest posts.
  2. Readers can comment of posts. The comments on each posts acts as a unique content giving it better page rank.
  3. Social bookmarking sites like del.icio.us and digg lets the readers bookmark and rate your article by voting whether they like it or not. The more like its you get the better traffic there will be.

Why Optimize?
Optimizing your website is so much work, you must be wondering why optimize your blog. Well here are the reasons why optimizing a blog could be a better idea:

  • By optimizing your blog you can increase the search engine rankings both regular as well as blog or RSS.
  • The other reason to optimize your blog is to get more traffic from social bookmarking sites and social search.

Optimizing your Blog:

  1. Domain name, blog hosting and URL structure:
    The first thing you need to check on is the domain name of your blog. There are many services like TypePad and Blogger available that provide hosting for your blog as their subdomain. This applies on websites as well. It is not a good idea to create your site or your blog under these free services. The disadvantages include: limited features and prohibition on placing ads. So it’ll be wise to start off with your own domain name provided by reliable hosting. It is also important that the URL structure of your blog doesn’t contain numbers and extraneous characters. Try to use sensible words that are short and easy to remember.
  2. Page Title and Heading:
    You can use different page title for different post. Try to use the searchable keywords on the page title and relevant to your post. The headline of the post could be different from that of the page title but make sure they make sense. It is better not to stuff your page title and heading with keywords. Sensible, relevant page title and heading will works best for everyone.
  3. Keyword Selection:
    You can make use of the free keyword research tools like wordtracker and google adwords keyword suggestion tool to find the popular key phrases. You can include these keywords on your post few times. Make sure the content is readable by humans and sounds natural. This theory applies on website optimization as well.
    Blogs being a bit different from websites, you need to know what is in vogue. You can always keep yourself updated with the help of Technorati, Google News which provides you list of sites that can give you tons of information on the related topic. You can also make use of stumbleupon and bookmark the ones that interest you the most.
  4. Categories:
    You can make use of the keywords while creating categories for your posts. Make sure the default category title is general and is relevant to all the post on your blog. If possible choose multiple categories for one post with regards to its relevancy.
  5. Comments and Trackbacks:
    It is important that you provide a comment form at the bottom of each posts. These comments as mentioned early can help in great deal to get more traffic.

Advertising your blog:
Social bookmarking sites are the best place to advertise about your blog. You can also submit your blog on various RSS and blog directories. While reading blogs of others, you can always leave your valuable comment along with your blog address giving other users to link to you. Blogging could be a lot of fun if done in a proper manner. Happy Blogging!!

AUGUST 14, 2008 ISSUE #23

 

Steps to successful search engine optimization | SEO

SEOSubmitting your website to search engines does not get your webpage better ranking. That is a misconception about SEO that has been going around for quite sometime. It does no harm by submitting your site to them but it does no good as well. Just submitting your site to the search engines doesn’t give you a good spot on their pages. In order to be eligible and indexed by search engine crawlers you need to optimize your site. Search engine optimization is an on-going process. You need to invest enough time to get the desired success. Compared to other forms online marketing, SEO offers higher return on investment (ROI). With the growing number of users relying on search engines to find their pages, it has become essential to optimize websites and make them search engine friendly. Here are few steps you need to follow for the search engine spiders to crawl and index your site.

Theme:
It is important to choose a theme for the pages of your website. Each page should be able to convey a message or fulfill a purpose.

Keywords Selection:
Choosing the right keywords is an important and crucial step of search engine optimization. You need to list the relevant and searched keywords and key phrases for each of the pages. Choosing the most competitive keywords can get really frustrating hence as a beginner you can focus on less competitive, yet searched words. You can make a list of relevant keywords and use tools like wordtracker and overture keyword analysis tool to know the search frequency.

Know your Competitors:
It is important to keep an eye on your competitors. You can study what keywords they are emphasizing on, know what websites are linking to them and where they rank. The less competition you have the better it is.

SEOOptimize your Page Content with Phrases:
When you select the relevant keywords for your web page, you can rank them according to their importance. You can revise the existing pages and optimize your page content starting with your top key phrases. Optimizing your site includes alteration of the meta tags i.e. title, description, keywords, headings, image alt, link and the content of the site. You can also have robot.txt file to help the spiders to crawl the pages you want them to.

Linking Strategies:
As mentioned earlier link building is one of the important part of SEO. There are two linking strategies:
Internal Linking: In your page content you can refer to other important pages of your website. You can make use of the keywords of the landing page for your hyperlink text. You can even use keywords in navigation structure.
External Linking: You can build external links by various means. You can start your own blog or write articles so that other websites interested will link to you. You can ask other webpages to place your link on their websites for placing their link on your site. This is known as reciprocal linking. You can advertise your sites on directories like dmoz, yahoo directories etc. Getting backlinks from these popular sites will help you get better ranking. There are various other ways to increase your inbound links.

Traffic and Revenue Tracking:
After your website is optimized you need to track the sales and the traffic it is receiving. You need to focus more on traffic and revenue than the page ranking. There are many software which gives you the report on your revenues by keywords, search engine, advertising campaigns etc.

Analysis:
You need to analyze your website and make necessary changes. Search engines keep changing their algorithm, hence it is important you be updated and try the new marketing strategies. You also need to keep track of your rankings and reoptimize the pages if you need to. You can then wait for the results.

Search engine optimization could be a tiring task but with time it sure helps you get better traffic.

JUNE 06, 2008 ISSUE #13