Category Archives: Search Engine Optimization

Search Engine Marketing Basics to Promote Online Small Business

The more people that visit your website, the more likely you will be successful. There are some common practices that all good Intranet companies follow as a foundation to driving traffic. The two basics are an effective website and some good search engine strategies.

Your Web Design
Of course you can have all the visitors in the world visit your site but if they do not hang around long enough to purchase your product or hire your services there is no reason to have a website. Therefore it is vitally important to hire a small business web design company to put together a website that is attractive and makes the potential customer want to purchase your goods. Keep in mind you do not have to spend a fortune for this. Some web design Nepal companies are quite expert at their trade and offer competitive web design rates.

Your Page Title
You want to have a title for each web page that is full of descriptive words but makes grammatical sense. Be sure to remove as many filler words as possible. Your page title will show up on the search engines as a link back to your page. So you also want to make your page title exciting and attractive so potential customers want to click on it. Even low cost web design companies should be able to help you create effective titles.

The META Description
The Meta description will be placed below your title link on a search engines web page. This description usually runs about two sentences and vividly describes what is on that page. The content of the description should include the keywords that you have used on that web page. When hiring a web design company check and see if the META tag description is included in their web page.

Write Your Web Page Properly
Be sure when writing your web page content that all of your main keywords are included in the first paragraph on your web page. However do not be overly zealous. Search engines pay attention to the saturation rate of keywords on your web page. They are looking for good informative content and do not want to see the keywords simply typed over and over in a paragraph. Most search engines, and Google in particular, consider anything beyond a saturation rate of 1.5% to 2% excessive.

Keep in mind when shopping around for a web design company that the web design prices may or may not include search engine optimization. It is a good idea to inquire even of a cheap web design company what is included in their design package.

June 27, 2010 ISSUE #55

Improve your Online Business by Search Engine Optimization ( SEO )

AvenuesNepal.com: SEO for Online Business

If you need to find something on the internet, the first thing you would do is use a search engine to find it. Be it a local business or a product that is available in another country, a good search engine will give you results that will satisfy your query. A simple keyword or keyword phrase typed in Google, Yahoo or Bing can give you a list of related information on various websites.

Get more traffic
The best way to improve your online business is to increase the amount of targeted traffic that your website receives. You can do this by improving your website’s ranking on the organic search results page. The higher your website ranking, the more people will visit your website. The first step in improving your website’s ranking is to arrange the content on your web pages. You need to get rid of unnecessary information. Retain only information that is related to your business and to the products and services you have to offer.

Manage links
You need to manage the links on your web pages and facilitate easy navigation. Just like content, all the links on your website should be relevant to your products and services you offer. Remove unnecessary links and retain only the ones that your business needs. The volume and quality of links going in and out of a web page can effect the link equity which a critical metric for SEO. Even a well optimized site can lose out on its ranking because of this.

Use only acceptable optimization techniques
There are acceptable and unacceptable optimization techniques. Use of unacceptable optimization techniques can lead to your website being banned from the search engine pages. All your hard work in improving your website will go down the drains even if you try any one banned technique. Your website will not be given permission to be displayed at all on the search results page if this happens.

Get help if needed
You can always hire a reliable SEO management company or professional if you cannot do it on your own. A good company can effectively improve your website and incorporate tips that will help it get better ranking. Don’t fall for companies that guarantee a top listing on search engines because such companies might use the banned techniques mentioned above to improve your ranking which will ultimately result in your website being banned later.

April 28, 2010 ISSUE #47

How Web Design can affect Search Engine Rankings

Your web design plays a very important role in the organic search engine rankings your website will get on a search result page. The most important factors are your website content and website navigation. Easy navigation through your website will help search engine spiders navigate easily through your website to find relevant content to the user’s search query.

Content
The most important aspect in your website design is the text and content on the web page. Prior to making your website, you need to make a list of search terms ( key phrases / keywords ) that refer to your website or industry. Next, you need to place all those targeted keywords within your content to make it easier for the search engines to understand that the keyword put in or searched by the user of the search engine is satisfied by your website’s content. However, make sure that you don’t put irrelevant content because a visitor to your web site can easily notice this and not go any further while browsing your site. If you are aiming at only achieving top rankings in search engines and are not concerned about how visitors perceive your site, then irrelevant information regarding the search terms can be added. New content is very important because search engines love new content. Make sure that you include submission page to encourage new content. This makes it easier for users to submit content and opinions on your site.

Coding
Try to stick to html or similar formats while designing your website. Use of java script and flash will reduce easy indexing in search engines. It becomes more difficult for search engine spiders to read your website’s content when you use complex coding like java script. Html and similar script formats are easily readable by the search engine spiders.

Meta Tags
Ensure that you use properly coded meta tags in your website. Also include the Robots.txt tag to your site code. The importance of meta tags are underestimated. They won’t make any drastic change to your organic ranking, but they play the role of creating the display text that users will see when your website appears in the search result page. This increases the rate of click throughs because more relevant text is displayed to the user.

Use H1, H2 and H3 tags
Make sure that you apply proper tags to your web pages. H1, H2 and H3 tags play a role in grabbing attention to the content on your web page and also promote your website keywords. Try to use these tags at least once in your web pages.

Also, try and keep room for pages that you may want to add to the website later and ensure that they support link building and accessibility for the search engine spiders.

April 12, 2010  ISSUE #43

First Click Free

For years webmasters have faced problems indexing their authenticated pages on search engines. While they may want Google to index their pages, they still want normal visitors to log in to view that information. Search engines like Google do not index pages that ask for authentication. The log in page treats all the users including Googlebots the same way. This prevents the pages to appear on the SERP (search engine results page).

Considering this factor Google has introduced a new feature known as, “First Click Free”. Here, only those users who arrive at the website through Google will be granted permission to view the page. However, to view further information, they will be asked for login details. To implement this feature we need to follow these Google guidelines:

  • The users who arrive at your website through Google search result should be allowed to see the full text of the content they’re trying to access.
  • You need to make the content identical to both Googlebot and the users who visit from Google.
  • In the case of multi-page article, Google states that you need to give permission to both Googlebot and the users to view the entire article and for this you need to display the entire content on a single page. If you are not able to display the entire article on one page you can use cookies to make sure that the user can visit each page of the article before being asked for registration or payment. You are however allowed to restrict the other parts of your website by asking for registration or payment. On the other hand if you want to display only certain portion of the content and want to prevent the rest, then you can make that portion of the article visible and restrict the rest of the content. However, Googlebot will only index the visible part and the rest of the article will not be accessible by Google or the users.

Technical ImplementationTo include the restricted content in Google’s search index, the crawler needs to be able to access that content on the site. Since Googlebot cannot access pages behind registration or login forms we need to configure the website to serve the full text of each document when the request is identified as coming from Googlebot via the user-agent and IP-address. It’s equally important that the robots.txt file allows access of these URLs by Googlebot.

When users click a Google search result to access the content, the web server will need to check the “Referer” HTTP request-header field. The website needs to display the entire content of the page that is protected from other visitors. When the referring URL has a Google domain www.google.com, the website needs to display the entire content. Hence, based on the IP addresses or the User-Agent HTTP header, the content is delivered.

This helps the Googlebots to crawl the protected content, providing you quality traffic you seek.

Controversy
Some people refer to this as Cloaking, but Google denies this fact. According to Google, “Cloaking refers to the practice of presenting different content or URLs to users and search engines. Serving up different results based on user agent may cause your site to be perceived as deceptive and removed from the Google index.” But this practice shows the same content to Googlebots and Google users which could be termed as a fair practice.

August 10, 2009 ISSUE #37

BLOG for SEO

The importance of BLOG from SEO point of view:

SEO and BlogRecently I was going through Yahoo answers when my eyes stopped at this question: Does having a Blog help boost my website’s page rank? What is the importance of Blog from the SEO point of view?

I think a lot of people are wondering about the same question. The answer to this is Yes, Blog does help your website get good recognition and it does have a significant importance according to Search Engines, however few conditions apply. The first condition is whether or not you have enough time to devote to the blog. Just having few posts on the blog and forgetting about it will have no impact either on your website or on the blog. There’s no point in having a blog if you can’t come up with fresh materials and no time to look after it. Your blog needs more attention than your webpage. The reason behind this is, your readers expect regular posts and if you can’t come up with new stuff, you not only lose your readers (could be your potential customers) but also page rank. I’d like to give you an example. When I first started working at this company, my boss asked me to handle two blogs: I devoted my time and energy to both and in no time both of them got page rank 3 and with proper advertisements I was getting quite good traffic and search results. But during the course of time one of the blogs had to be stopped for various reasons. So after just a month the one I regularly worked on still had good results while the one we stopped lost its page rank and traffic. 1 month can be a short period but without proper updates all the effort could go to waste. So before you follow other sheep, be sure that the herd is not leading you to a dessert.

Coming back to the question how blog helps you get good page rank is that search engines have utmost respect for webpages who frequently update their content. The updates on the webpage signify that the owner constantly pays attention to it. However it is quite unpractical to keep updating your website, hence they came up with something called blog. Blog is the place where you share your ideas, and people are thrilled to read and learn from it. It started as a personal diary but later people started to view it from the marketing perspective. Hence people started to share ideas and they got more traffic as it was a form of free information. The other benefit of having a blog is that once you get good traffic you can advertise about your web page. Posts about offers and discounts could lead the readers to your web page. Having a good content in blog specially keyword rich content help get good rank in search engines. If you can provide valuable content then other people would like to link to you hence helping in link popularity. Once you have good keywords in your blog, good backlinks and good traffic the search engines will surely rank it well.

The best part about blog is they are really easy to set up as they need no coding skills such as HTML or web coding. Few of the popular blog hosts are TypePad, Blogger and WordPress. There are two options to publish your blog to your existing web hosting:

1. Publish to your domain. For Example: www.webaddress.com/blog or blog.webaddress.com.
2. Publish to the blog hosts domain. For Example: www.blogspot.com/yourblog.

The first option is the better one as it helps boost your webpage’s rank along with the blog. Blogging takes a lot of time and creativity. If you can afford to give it extra time then blog is one of the best ways to boost your page rankings and if you cannot then it’ll be having an extra door that you never use. So make use of it, be creative and gain popularity through BLOG.