The more people that visit your website, the more likely you will be successful. There are some common practices that all good Intranet companies follow as a foundation to driving traffic. The two basics are an effective website and some good search engine strategies.
Your Web Design
Of course you can have all the visitors in the world visit your site but if they do not hang around long enough to purchase your product or hire your services there is no reason to have a website. Therefore it is vitally important to hire a small business web design company to put together a website that is attractive and makes the potential customer want to purchase your goods. Keep in mind you do not have to spend a fortune for this. Some web design Nepal companies are quite expert at their trade and offer competitive web design rates.
Your Page Title
You want to have a title for each web page that is full of descriptive words but makes grammatical sense. Be sure to remove as many filler words as possible. Your page title will show up on the search engines as a link back to your page. So you also want to make your page title exciting and attractive so potential customers want to click on it. Even low cost web design companies should be able to help you create effective titles.
The META Description
The Meta description will be placed below your title link on a search engines web page. This description usually runs about two sentences and vividly describes what is on that page. The content of the description should include the keywords that you have used on that web page. When hiring a web design company check and see if the META tag description is included in their web page.
Write Your Web Page Properly
Be sure when writing your web page content that all of your main keywords are included in the first paragraph on your web page. However do not be overly zealous. Search engines pay attention to the saturation rate of keywords on your web page. They are looking for good informative content and do not want to see the keywords simply typed over and over in a paragraph. Most search engines, and Google in particular, consider anything beyond a saturation rate of 1.5% to 2% excessive.
Keep in mind when shopping around for a web design company that the web design prices may or may not include search engine optimization. It is a good idea to inquire even of a cheap web design company what is included in their design package.
June 27, 2010 ISSUE #55
You need to make sure that you choose the right kind of online marketing techniques to advertise your website to potential customers. SEO and SEM is the most popular and beneficial technique of online marketing, you can also end up losing a lot of money if they are not done properly. There are also a lot of other ways to popularize your presence on the net. Commenting posts on online web forums related to the industry your website falls under is one of the ways to get some targeted traffic to the site.
Outsource your web marketing for low prices
Experience counts when dealing with web marketing. If you don’t have any previous experience in online marketing dealing with SEO and SEM, it is best that your hire a company or professional to take care of it until you gain expertise in the field. Ensure that you hire professionals who will give you quality online marketing strategies to work with. If you are choosing a company, make sure that they have experienced staff to take care of your online marketing needs. A good indicator of how the service can be is the number of years the professional or service has been in the industry. Highly experienced professionals will probably charge a lot if they are constantly in demand. But you should be able to find someone with enough experience who will charge lesser. Make sure that you have a suitable budget for your online marketing and stick to it.
Online press releases and news releases
If you need to make announcements for events or news, you can do so by an online press release or news release. There are several popular press release sites that allow you to publish these for free. Similarly, there are free news release sites too which allow you to publish news releases.
You can take advantage of many free classified sites available online like Craigslist.org. Many of these sites don’t charge anything for posting information and also have a huge list of followers. Posting ads on classifieds can get your website targeted traffic for no cost.
If you write many articles related to your website, you can post these on different article submission sites. Publishing new and refreshing articles on different subjects related to your website can bring people who read the articles to your site. There are many article submission sites like ezinearticles.com and these can get you free and quick traffic.
May 03, 2010 ISSUE #48
If you need to find something on the internet, the first thing you would do is use a search engine to find it. Be it a local business or a product that is available in another country, a good search engine will give you results that will satisfy your query. A simple keyword or keyword phrase typed in Google, Yahoo or Bing can give you a list of related information on various websites.
Get more traffic
The best way to improve your online business is to increase the amount of targeted traffic that your website receives. You can do this by improving your website’s ranking on the organic search results page. The higher your website ranking, the more people will visit your website. The first step in improving your website’s ranking is to arrange the content on your web pages. You need to get rid of unnecessary information. Retain only information that is related to your business and to the products and services you have to offer.
You need to manage the links on your web pages and facilitate easy navigation. Just like content, all the links on your website should be relevant to your products and services you offer. Remove unnecessary links and retain only the ones that your business needs. The volume and quality of links going in and out of a web page can effect the link equity which a critical metric for SEO. Even a well optimized site can lose out on its ranking because of this.
Use only acceptable optimization techniques
There are acceptable and unacceptable optimization techniques. Use of unacceptable optimization techniques can lead to your website being banned from the search engine pages. All your hard work in improving your website will go down the drains even if you try any one banned technique. Your website will not be given permission to be displayed at all on the search results page if this happens.
Get help if needed
You can always hire a reliable SEO management company or professional if you cannot do it on your own. A good company can effectively improve your website and incorporate tips that will help it get better ranking. Don’t fall for companies that guarantee a top listing on search engines because such companies might use the banned techniques mentioned above to improve your ranking which will ultimately result in your website being banned later.
April 28, 2010 ISSUE #47
Your web design plays a very important role in the organic search engine rankings your website will get on a search result page. The most important factors are your website content and website navigation. Easy navigation through your website will help search engine spiders navigate easily through your website to find relevant content to the user’s search query.
The most important aspect in your website design is the text and content on the web page. Prior to making your website, you need to make a list of search terms ( key phrases / keywords ) that refer to your website or industry. Next, you need to place all those targeted keywords within your content to make it easier for the search engines to understand that the keyword put in or searched by the user of the search engine is satisfied by your website’s content. However, make sure that you don’t put irrelevant content because a visitor to your web site can easily notice this and not go any further while browsing your site. If you are aiming at only achieving top rankings in search engines and are not concerned about how visitors perceive your site, then irrelevant information regarding the search terms can be added. New content is very important because search engines love new content. Make sure that you include submission page to encourage new content. This makes it easier for users to submit content and opinions on your site.
Try to stick to html or similar formats while designing your website. Use of java script and flash will reduce easy indexing in search engines. It becomes more difficult for search engine spiders to read your website’s content when you use complex coding like java script. Html and similar script formats are easily readable by the search engine spiders.
Ensure that you use properly coded meta tags in your website. Also include the Robots.txt tag to your site code. The importance of meta tags are underestimated. They won’t make any drastic change to your organic ranking, but they play the role of creating the display text that users will see when your website appears in the search result page. This increases the rate of click throughs because more relevant text is displayed to the user.
Use H1, H2 and H3 tags
Make sure that you apply proper tags to your web pages. H1, H2 and H3 tags play a role in grabbing attention to the content on your web page and also promote your website keywords. Try to use these tags at least once in your web pages.
Also, try and keep room for pages that you may want to add to the website later and ensure that they support link building and accessibility for the search engine spiders.
April 12, 2010 ISSUE #43
Once you have created your website, you need to make sure that web users are aware of the fact that you have a product or service to offer. Unless your future customers are aware of your services, they won’t be able to do business with you. These products or services will obviously be clearly illustrated on your website, so now you need to get people to notice the website. Web marketing services are available to make this happen. Web marketing is the marketing of products and services over the internet. Web marketing usually ties together the technical and creative aspects of the internet. These include design, development, advertising and sales. Web marketing services help enhance your website’s visibility to your prospective clients. However, the type of web marketing you need to take up depends on your business model. The most popular ways of using web marketing services for your website promotion is search engine optimization (SEO) and search engine marketing (SEM)
Search Engine Optimization ( SEO )
SEO is done to improve your website’s natural ranking on the search engine result pages (SERP). If your website ranks among the first few listings for a particular, then the user will take notice of your website and check it out. Now, since the user typed in the keyword, he is obviously looking for something to do with that keyword and since your website is related to his search, you’ll have something to offer him that might interest him. This is the basic concept behind search engine optimization. There are many companies that offer their services to improve your website’s ranking in search engines.
Search Engine Marketing ( SEM )
SEM refers to placing advertisements on search engines to direct traffic to your website. The main advantage of SEM is that you’ll get instant qualified traffic for your website. However, the amount of traffic depends on your budget. Web marketing specialists can help you create good ads with targeted keywords which will help direct qualified traffic to your website. SEM is mostly done through pay-per-click (PPC) ads which means that you’ll pay for the number of clicks that your website’s ad receives.
A convenient way of online marketing is to submit information regarding your website on forums and discussion pages related to your industry.
Choose a safe company that offers online marketing services
Ensure that you choose a company that uses clean or white hat techniques of optimization. Many companies promise to place your website in the top ten ranks. There is no guaranteed way of placing a website in the top ten ranks. The techniques used by these companies can lead to your website being banned altogether by the search engine. The main goal of adopting SEO or SEM is to direct relevant traffic to your website and to increase your site’s visibility on the internet.
March 30, 2010 ISSUE #41