Category Archives: Internet Marketing

How Web Design can affect Search Engine Rankings

Your web design plays a very important role in the organic search engine rankings your website will get on a search result page. The most important factors are your website content and website navigation. Easy navigation through your website will help search engine spiders navigate easily through your website to find relevant content to the user’s search query.

Content
The most important aspect in your website design is the text and content on the web page. Prior to making your website, you need to make a list of search terms ( key phrases / keywords ) that refer to your website or industry. Next, you need to place all those targeted keywords within your content to make it easier for the search engines to understand that the keyword put in or searched by the user of the search engine is satisfied by your website’s content. However, make sure that you don’t put irrelevant content because a visitor to your web site can easily notice this and not go any further while browsing your site. If you are aiming at only achieving top rankings in search engines and are not concerned about how visitors perceive your site, then irrelevant information regarding the search terms can be added. New content is very important because search engines love new content. Make sure that you include submission page to encourage new content. This makes it easier for users to submit content and opinions on your site.

Coding
Try to stick to html or similar formats while designing your website. Use of java script and flash will reduce easy indexing in search engines. It becomes more difficult for search engine spiders to read your website’s content when you use complex coding like java script. Html and similar script formats are easily readable by the search engine spiders.

Meta Tags
Ensure that you use properly coded meta tags in your website. Also include the Robots.txt tag to your site code. The importance of meta tags are underestimated. They won’t make any drastic change to your organic ranking, but they play the role of creating the display text that users will see when your website appears in the search result page. This increases the rate of click throughs because more relevant text is displayed to the user.

Use H1, H2 and H3 tags
Make sure that you apply proper tags to your web pages. H1, H2 and H3 tags play a role in grabbing attention to the content on your web page and also promote your website keywords. Try to use these tags at least once in your web pages.

Also, try and keep room for pages that you may want to add to the website later and ensure that they support link building and accessibility for the search engine spiders.

April 12, 2010  ISSUE #43

Web Marketing Services is necessary for Website Promotion

Once you have created your website, you need to make sure that web users are aware of the fact that you have a product or service to offer. Unless your future customers are aware of your services, they won’t be able to do business with you. These products or services will obviously be clearly illustrated on your website, so now you need to get people to notice the website. Web marketing services are available to make this happen. Web marketing is the marketing of products and services over the internet. Web marketing usually ties together the technical and creative aspects of the internet. These include design, development, advertising and sales. Web marketing services help enhance your website’s visibility to your prospective clients. However, the type of web marketing you need to take up depends on your business model. The most popular ways of using web marketing services for your website promotion is search engine optimization (SEO) and search engine marketing (SEM)

Search Engine Optimization ( SEO )
SEO is done to improve your website’s natural ranking on the search engine result pages (SERP). If your website ranks among the first few listings for a particular, then the user will take notice of your website and check it out. Now, since the user typed in the keyword, he is obviously looking for something to do with that keyword and since your website is related to his search, you’ll have something to offer him that might interest him. This is the basic concept behind search engine optimization. There are many companies that offer their services to improve your website’s ranking in search engines.

Search Engine Marketing ( SEM )
SEM refers to placing advertisements on search engines to direct traffic to your website. The main advantage of SEM is that you’ll get instant qualified traffic for your website. However, the amount of traffic depends on your budget. Web marketing specialists can help you create good ads with targeted keywords which will help direct qualified traffic to your website. SEM is mostly done through pay-per-click (PPC) ads which means that you’ll pay for the number of clicks that your website’s ad receives.

Forums
A convenient way of online marketing is to submit information regarding your website on forums and discussion pages related to your industry.

Choose a safe company that offers online marketing services
Ensure that you choose a company that uses clean or white hat techniques of optimization. Many companies promise to place your website in the top ten ranks. There is no guaranteed way of placing a website in the top ten ranks. The techniques used by these companies can lead to your website being banned altogether by the search engine. The main goal of adopting SEO or SEM is to direct relevant traffic to your website and to increase your site’s visibility on the internet.

March 30, 2010  ISSUE #41

Getting Free Traffic

Who doesn’t like free stuff right? People are so hooked on to the word “free” that most spam filters usually can’t stand that word. When it comes to free advertisement, I don’t think anything can beat the internet. There are so many ways of free advertising on the internet that people are awed by it. So here I am discussing different and free ways to advertise online and of course get free traffic from there.

  1. Submission to Search Engines:
    Free easy steps and Google, Yahoo or MSN Live will add you to their list of millions of web pages. However they get so many website requests that they might take way too much time in indexing your site. It is hence advisable not to completely rely on this method and utilize this time by trying other marketing methods to get more traffic and visibility online.
  2. Directories:
    There are so many directories online where you can submit your website for free. You can search for your niche directory or submit under your related category. One of the most famous directories is dmoz, an open directory. Google gives much preference to the sites that get listed here. There are other search engines which allow reciprocal link (link exchanges). Directories not only help you get targeted traffic but also quality backlinks which play a vital role in SERP.
  3. Press Releases/News Releases:
    If you have any announcement, news, or events happening, then press release or news release would be the best way to spread it around. You can publish press releases and submit it to various free press release sites. Similarly, you can post news releases on free news release sites.
  4. Classifieds:
    Craigslist is one of the most popular free classifieds available online. Posting ads on classifieds help you get targeted traffic. There are many free classifieds online.
  5. Forums:
    You can participate in forums and discuss on various interesting topics. This is one of the great way to get one way traffic. You can leave your newsletter link, web page link or blog link in there.
  6. Testimonials/Comments:
    If you have read a writer’s ebook, then make sure to leave your point of view there. You can leave your testimonial on that particular ebook which is of course a free and easy method to get one way traffic and quality backlink. Posting comments on various blogs is also a good way to bring traffic to your site.
  7. Article Submission:
    Do you write articles related to your website? Well then you can utilize this by posting your articles on various article submission sites. People are always eager to learn new things and if you can write unique and new stuff, then surely people would love to read it. Article submission sites like ezinearticle is one of the easiest, free and quick way of getting traffic.

A proper SEO (search engine optimization) of your website and the above mentioned advertising methods will give you a good traffic. You need to keep posting and trying new things to get traffic on your site. Try as many advertising methods as possible. The more backlinks you get, search engines will give more preference to your site and will also get good exposure.

November 20, 2008 ISSUE #36

BLOG for SEO

The importance of BLOG from SEO point of view:

SEO and BlogRecently I was going through Yahoo answers when my eyes stopped at this question: Does having a Blog help boost my website’s page rank? What is the importance of Blog from the SEO point of view?

I think a lot of people are wondering about the same question. The answer to this is Yes, Blog does help your website get good recognition and it does have a significant importance according to Search Engines, however few conditions apply. The first condition is whether or not you have enough time to devote to the blog. Just having few posts on the blog and forgetting about it will have no impact either on your website or on the blog. There’s no point in having a blog if you can’t come up with fresh materials and no time to look after it. Your blog needs more attention than your webpage. The reason behind this is, your readers expect regular posts and if you can’t come up with new stuff, you not only lose your readers (could be your potential customers) but also page rank. I’d like to give you an example. When I first started working at this company, my boss asked me to handle two blogs: I devoted my time and energy to both and in no time both of them got page rank 3 and with proper advertisements I was getting quite good traffic and search results. But during the course of time one of the blogs had to be stopped for various reasons. So after just a month the one I regularly worked on still had good results while the one we stopped lost its page rank and traffic. 1 month can be a short period but without proper updates all the effort could go to waste. So before you follow other sheep, be sure that the herd is not leading you to a dessert.

Coming back to the question how blog helps you get good page rank is that search engines have utmost respect for webpages who frequently update their content. The updates on the webpage signify that the owner constantly pays attention to it. However it is quite unpractical to keep updating your website, hence they came up with something called blog. Blog is the place where you share your ideas, and people are thrilled to read and learn from it. It started as a personal diary but later people started to view it from the marketing perspective. Hence people started to share ideas and they got more traffic as it was a form of free information. The other benefit of having a blog is that once you get good traffic you can advertise about your web page. Posts about offers and discounts could lead the readers to your web page. Having a good content in blog specially keyword rich content help get good rank in search engines. If you can provide valuable content then other people would like to link to you hence helping in link popularity. Once you have good keywords in your blog, good backlinks and good traffic the search engines will surely rank it well.

The best part about blog is they are really easy to set up as they need no coding skills such as HTML or web coding. Few of the popular blog hosts are TypePad, Blogger and WordPress. There are two options to publish your blog to your existing web hosting:

1. Publish to your domain. For Example: www.webaddress.com/blog or blog.webaddress.com.
2. Publish to the blog hosts domain. For Example: www.blogspot.com/yourblog.

The first option is the better one as it helps boost your webpage’s rank along with the blog. Blogging takes a lot of time and creativity. If you can afford to give it extra time then blog is one of the best ways to boost your page rankings and if you cannot then it’ll be having an extra door that you never use. So make use of it, be creative and gain popularity through BLOG.

Search Engine Optimization – Listing the keywords!

SEO_keywordsKeywords are the vital part of Search Engine Optimization. The relevant keywords and proper placement of them decides the visibility of your website on search engines. Relevant keywords help you get better traffic and reach potential buyers. Hence it is very important to expand your keyword list, to expand quality traffic on your site.

There are various free tools online to start with your keyword research. Google’s Keyword Tool is one of the famous tools available online. The other free tools include: Related Pages, SEO Book Keyword Suggestion Tool, Good Keywords and Digital Point Keyword Research Tool. There are other fee based keyword research tools availble. Among them WordTracker is a popular one. They also provide 7 days trial version. Your keyword research should include:

  1. Long tail keywords:
    Long tail keywords are the words you use with your primary keyword which gives you the depth of the keyword. For Example: Sweaters could be your main keyword and you can bucket this term depending on its other features like Short-sleeved sweaters, hand knit sweaters, cashmere sweaters, sleeveless sweaters, round neck sweaters etc.
  2. Synonyms and Acronyms:
    You can categorize your keywords with their synonyms and acronyms. A synonym is a word having same or similar meaning. For Example: Along with sweaters you can use other terms like cardigan, turtle neck, pullovers, jumper or jersey. An acronym is a word formed from initial letters of a name. For example: SEO is the acronym for Search Engine Optimization.
  3. Word Stemming and Variations:
    When we Google a term, it returns not only the sites containing those terms but also its derivations. For example the search for swim shows results for swimming, swimming pool etc. Hence it is important to include word variation in your keyword list.
  4. Competitor Terms:
    World Wide Web could get pretty competitive, specially when you are aiming for a certain keyword which is the bulls eye for other one million websites. It is very important you know who your competitors are. If you are wondering how to find your competitors, well here’s what you can do: simply type your primary keyword on the search box and the results on the first page are your competitors (if you are aiming for the first page rank on search engines). You can use tools like IBP which provides you the list of competitors and their keywords. You can also check their title tag and meta keyword tag to check on their list of keywords along with how they have used it in their content.
  5. Misspellings:
    Humans make mistakes, which is an universal truth and they make mistakes while typing in the search box. Though misspellings are not very important but misspelled words could give you the chance to be on top pages. You’ll be amazed by the results misspelled words give. If you think they are worth it, well you can add it on your keyword list.
  6. Benefits and Features:
    The benefits and features of your product could be a very important reason and path for your prospects to reach to you. People are interested in what they get from using a particular product. Sometimes they might not know the name of the product but the usage of it. For example: They might search : cure for headache instead of the medicine name, so it is important you list the benefits and features of your product or services in your keyword list.

After your keyword research you can start keyword bucketing. Keyword bucketing simply means to categorize the list of keywords based on the search results. The higher searched terms can go together, the less competitive ones could be teamed together and so on (Categorizing your keywords totally depends upon your preference). This will help you know the popularity of the keywords. If you are new to the World Wide Web, it is advisable not to aim for the most competitive keywords. As a start you can use less competitive keywords.

NOVEMBER 06, 2008 ISSUE #34