Social Media Optimization is a method for driving traffic to your website. Use of social sites such as YouTube, Facebook, MySpace and Twitter are all considered means of social media optimization. You can also include RSS feeds, sharing buttons and images or videos on your website as a means of social media optimization. Your small business web design company should be able to help you with this effective marketing tool.
What Are the Social Media I Should Use?
There are so many types of social media to choose from. Social news, networks, bookmarking, and social sharing are some of the tool. Perhaps the best known are social news sites. These sites allow you to view relevant news stories and then vote on them. Social networks include sites that let you get together with people who have similar interests. It is an excellent way to stay in contact with your customers. Social bookmarking sites help you find sites you might be interested in. Finally, social sharing web sites allow you to look at share videos or photos with your current and potential customers. Your small business web design company can help you get set up on one or more of these social sites.
One of the most popular SMO activities is the blog. The blog is a way to provide a link to your website. And as it requires constant updating, it keeps your web site content fresh and inviting. It is important to already have an audience in place to share your blog. This base audience will help to spread the word of you blog and increase visits to both it and your website. Check with your web design company to see if the initial set up of a blog is included in their web design prices. But remember it will be up to you to keep it relevant, updated and exciting.
Are There Any Benefits to Social Media Optimization?
This form of marketing is such a huge factor in a company’s success rates that many web design companies will include it in their web design rates. There are even companies out there set up exclusively to do social media optimization. These social media sites are a great way to manage your company’s reputation as well as build awareness of the services or products offered. In addition these social sites allow you direct contact with current and future customer so you get to know what they are looking for and you can respond to their wishes.
How Do I Participate?
While setting up the initial social media account might be included in the web design cost, it will be up to you to keep the account active. A good way to start is to look around the social media sites and become familiar with how they are used. Begin by starting up a provocative conversation or let others know how you feel about something. Look for references to your industry or comments about your company. Remember the purpose of this social media marketing is to increase your customer base. If you find a negative comment about your company respond in a factual and respectful manner.
Even with low cost web design you should be able to find a company to help you set up your social media marketing strategy. If you are considering hiring an offshore designer look to web design Nepal companies, as they are experts in the social media marketing process. In addition they are known for their very effective but cheap web design.
July 6, 2010 ISSUE #56
The more people that visit your website, the more likely you will be successful. There are some common practices that all good Intranet companies follow as a foundation to driving traffic. The two basics are an effective website and some good search engine strategies.
Your Web Design
Of course you can have all the visitors in the world visit your site but if they do not hang around long enough to purchase your product or hire your services there is no reason to have a website. Therefore it is vitally important to hire a small business web design company to put together a website that is attractive and makes the potential customer want to purchase your goods. Keep in mind you do not have to spend a fortune for this. Some web design Nepal companies are quite expert at their trade and offer competitive web design rates.
Your Page Title
You want to have a title for each web page that is full of descriptive words but makes grammatical sense. Be sure to remove as many filler words as possible. Your page title will show up on the search engines as a link back to your page. So you also want to make your page title exciting and attractive so potential customers want to click on it. Even low cost web design companies should be able to help you create effective titles.
The META Description
The Meta description will be placed below your title link on a search engines web page. This description usually runs about two sentences and vividly describes what is on that page. The content of the description should include the keywords that you have used on that web page. When hiring a web design company check and see if the META tag description is included in their web page.
Write Your Web Page Properly
Be sure when writing your web page content that all of your main keywords are included in the first paragraph on your web page. However do not be overly zealous. Search engines pay attention to the saturation rate of keywords on your web page. They are looking for good informative content and do not want to see the keywords simply typed over and over in a paragraph. Most search engines, and Google in particular, consider anything beyond a saturation rate of 1.5% to 2% excessive.
Keep in mind when shopping around for a web design company that the web design prices may or may not include search engine optimization. It is a good idea to inquire even of a cheap web design company what is included in their design package.
June 27, 2010 ISSUE #55
One of the reasons why you might not be doing good business online is due to your website design or online marketing strategy. Small business web design must be done appropriately with attention to detail. Effective online marketing is basically a four-step process.
Who Is Out There
Begin your online marketing strategy by paying attention to your competitors. Get online and review their websites, the content and the product advertising. Pay attention to how they are marketing their companies. Are they using press releases, SEO, Adwords or PPC? Is there a money back guaranty? Do they offer a free trial period? Pay attention to your customers. Are they visible on Facebook or Google Plus? Why are they buying someone else’s product instead of yours? What is it about your web design that is attracting or repelling clients? Did you not spend enough on your web site so you have a inexpensive web design?
Complete Your Analysis
Once you have completed your research, it is time to analyze your finding. Begin by determining the weaknesses and strengths of your competitors. You want to try and copy their strong points but avoid placing their weaknesses on your website or as an online marketing campaign. Examine your own strengths and weaknesses. Use marketing concepts to build your business. Maybe offer some incentives. Bonuses or cash back if new clients use your product or engage your services. Maybe consider investing a bit more in your web design cost to outshine your competitor’s designs.
Your Marketing Plan
Now that you know who your customers and competitors are, and you have determined your strength and weaknesses as well as your competitors strengths and weaknesses, it is time to develop and online marketing plan. There are so many different marketing approaches you need to determine what will work best for you. Begin by reviewing your website. You might want to consider additional web design to add fresh content to your site. Next determine your new marketing methods. May you will blog, or engage in an email campaign. Perhaps you can conduct webinars or link building or focus on PPC or SEO. What will determine how you proceed depends on how much time you have. Can you afford to take a lot of time for search engine optimization? No? Then consider PPC traffic.
How Did Your Campaign Do?
Once you have implemented your online marketing campaign it is important to keep track of how well your campaign is doing. You want to test landing pages and Adwords ads. Pay attention to keywords that customers searched to find you? How much time do visitors spend on your website? Is it over 30 seconds…? A minute? You must keep adjusting your campaign to your findings to stay on the top of the search engines. If you find your time is limited then consider hiring a web design company. For example, AvenuesNepal.com, a web design company from Nepal will implement the marketing strategy for you. Their web design rates are usually quite low and come with marketing strategy assistance.
Or you can hire a web company to do this for you. Most web design cost includes marketing implementation. Hiring an outside company might be a great idea. Just be sure to compare web design prices to get the best deal.
June 8, 2010 ISSUE #53
You need to make sure that you choose the right kind of online marketing techniques to advertise your website to potential customers. SEO and SEM is the most popular and beneficial technique of online marketing, you can also end up losing a lot of money if they are not done properly. There are also a lot of other ways to popularize your presence on the net. Commenting posts on online web forums related to the industry your website falls under is one of the ways to get some targeted traffic to the site.
Outsource your web marketing for low prices
Experience counts when dealing with web marketing. If you don’t have any previous experience in online marketing dealing with SEO and SEM, it is best that your hire a company or professional to take care of it until you gain expertise in the field. Ensure that you hire professionals who will give you quality online marketing strategies to work with. If you are choosing a company, make sure that they have experienced staff to take care of your online marketing needs. A good indicator of how the service can be is the number of years the professional or service has been in the industry. Highly experienced professionals will probably charge a lot if they are constantly in demand. But you should be able to find someone with enough experience who will charge lesser. Make sure that you have a suitable budget for your online marketing and stick to it.
Online press releases and news releases
If you need to make announcements for events or news, you can do so by an online press release or news release. There are several popular press release sites that allow you to publish these for free. Similarly, there are free news release sites too which allow you to publish news releases.
You can take advantage of many free classified sites available online like Craigslist.org. Many of these sites don’t charge anything for posting information and also have a huge list of followers. Posting ads on classifieds can get your website targeted traffic for no cost.
If you write many articles related to your website, you can post these on different article submission sites. Publishing new and refreshing articles on different subjects related to your website can bring people who read the articles to your site. There are many article submission sites like ezinearticles.com and these can get you free and quick traffic.
May 03, 2010 ISSUE #48
If you need to find something on the internet, the first thing you would do is use a search engine to find it. Be it a local business or a product that is available in another country, a good search engine will give you results that will satisfy your query. A simple keyword or keyword phrase typed in Google, Yahoo or Bing can give you a list of related information on various websites.
Get more traffic
The best way to improve your online business is to increase the amount of targeted traffic that your website receives. You can do this by improving your website’s ranking on the organic search results page. The higher your website ranking, the more people will visit your website. The first step in improving your website’s ranking is to arrange the content on your web pages. You need to get rid of unnecessary information. Retain only information that is related to your business and to the products and services you have to offer.
You need to manage the links on your web pages and facilitate easy navigation. Just like content, all the links on your website should be relevant to your products and services you offer. Remove unnecessary links and retain only the ones that your business needs. The volume and quality of links going in and out of a web page can effect the link equity which a critical metric for SEO. Even a well optimized site can lose out on its ranking because of this.
Use only acceptable optimization techniques
There are acceptable and unacceptable optimization techniques. Use of unacceptable optimization techniques can lead to your website being banned from the search engine pages. All your hard work in improving your website will go down the drains even if you try any one banned technique. Your website will not be given permission to be displayed at all on the search results page if this happens.
Get help if needed
You can always hire a reliable SEO management company or professional if you cannot do it on your own. A good company can effectively improve your website and incorporate tips that will help it get better ranking. Don’t fall for companies that guarantee a top listing on search engines because such companies might use the banned techniques mentioned above to improve your ranking which will ultimately result in your website being banned later.
April 28, 2010 ISSUE #47