Category Archives: Advertisement

Contextual Advertising

Contextual advertising is a type of marketing where an automated system generates advertisement on a website based on the content. The competitive business market demand advertisements to be more precise. The businesses want their advertisement to reach the right customers at the right time. Contextual advertisements are getting popular cause of their relevance to the content of the site. When relevant ads are displayed there are higher chances of visitors clicking on the advertisement. The more ads are clicked the more traffic is generated and higher chances of the product being sold to the right customers. For example if your website is about kids wear you would want your advertisement to be placed on similar themed sites. When your ads appear on such sites there are higher chances of your ads being viewed. Contextual advertising was introduced by Google in the form of Google Adsense advetising program. he contextual advertisement is where Google’s maximum revenue is generated. They place these ads on millions of websites worldwide.

Advantage of Contextual Advertising:
Earlier people had to bear horde of unrelated advertisements. They were annoying and instead of getting more traffic, it proved to be useless. Contextual advertising has solved this problem. There are various software that track the web surfing habits of a user. With the help of this information one can predict what that person is looking for and show related advertisements on the website currently being visited by her. The person then can purchase the product she is in search of without even leaving the site.

Companies benefit from contextual marketing since it helps them to address target audience specifically. It is more cost effective and time saving than other marketing strategies, and also helps the companies to retain their customers.

Is contextual advertising right for you?
Contextual marketing is gaining popularity due to its efficiency. Anyone could use this form of advertisment to promote their product. Contextual advertising is small text ads shown on webpages relevant to the website content. Since there are many programs to track consumer behavior, contextual advertising is not difficult to follow. If you are a publisher contextual advertising could be one of the sources of revenue. You can place related advertisements on your site and make enough money to cover your website expenses. If you are an advertiser you can place advertisements by pay per click scheme and drive more traffic to your site. Make sure your advertisements have minimum keywords that focuses on your product. You can get creative with your advertisements. You can produce more ads and check which ones work better. The ones with higher number of clicks are those that attract visitors. You can remove the ones that don’t work well and work towards getting better results.

JULY 10, 2008 ISSUE #18

Advertisement On Social Media | Social Media Marketing | SMM

Advertising on the internet is no more limited to banner, text ads or blogs. Internet marketing has taken a different twirl and every business should be aware of the changes to promote their product. The new method of advertising on the internet is the Social Media which includes social networking and social bookmarking. Social networking sites have proved to be one of the best places to advertise your product. Early social networking sites included classmates.com which focused on ties with former school mates and sixdegrees.com which focused on indirect ties. Here’s the list of few social sites which can help you drive more traffic to your website.

Social Networking Sites:

Facebook:
Facebook is more than just a place to connect to friends or posting pictures. Facebook has various marketing schemes. Facebook has now become a place for advertisement, event opportunities, event promotion e.t.c.

MySpace:
MySpace is another popular social networking site. The features of MySpace include: Bulletins, Groups, MySpace IM, MySpace TV, MySpace Mobile, MySpace News, MySpace Classifieds and MySpace Karaoke.

LinkedIn:
LinkedIn is a professional networking site where business associates and other companies connect to each other.

Ecademy:
Ecademy is yet another professional networking site focused on serving businesses to connect online.

Ryze:
Ryze is a business networking site which helps you make better business contacts, get in touch with your friends and you can even make deals with other members.

YorZ:
YorZ is a job site. It is also a business networking site. You get access to great job opportunities as well as network with professionals in your niche.

Xing:
Xing is the place to find deals, employees, colleagues and jobs.

Care2:
Care2 is a global networking site for organizations and for people who care to make a difference. If you or your company is involved in making earth greener then this could be just the place for you.

Gather:
Gather is a networking site where you can browse different categories like books, health, money, news etc.

Network for Professionals:
This is a dynamic business networking organization that powerfully combines online business networking and real life events.Some other social networking sites include: MEETin, Tribe, Ziggs, Plaxo, NetParty etc.

Social Media/Bookmarking Site:

Stumbleupon:
Stumbleupon is a gateway to connect with friends, share your discoveries, browse interesting sites, meet people with similar interest etc. You can get all that by installing the Stumbleupon toolbar to your browser.

Reddit:
On Reddit you can upload stories or articles to drive more traffic to your site or your blog. You can rate the articles by voting for or against them.

Digg:
You can discover and share articles or content on this site. You can also vote or leave comments on stories submitted by other diggers.

Del.icio.us:
Del.icio.us is a social bookmarking site for storing, discovering and sharing website links.

Technorati:
If you own a blog Technorati could be just the thing for you. Technorati indexes over 112 million weblogs. You can find other blogs or advertise about your own blog.

Squidoo:
Squidoo is the place to share your knowledge with others. You can set up your own page on a topic you are interested in or you expertise in. The advertising revenue is shared with these content creators.

YouTube:
YouTube is the place where you can share videos. You can upload, view and share video clips. You can make a commercial about your company and share it on YouTube.

Ma.gnolia:
Ma.gnolia is a social bookmarking site where you can discover, share and discuss the best of web.The other social media sites are: Ning, Tubearoo, Wikihow etc.

MAY 06, 2008 ISSUE #8

Bring more Traffic to your website, increase visibility and backlinks

The popularity of internet seems to rise immensely in the past few years. It brings along a greater demand for websites. The new success formula is: “Successful Business = Successful Website”. It’ll be a waste if you build one of the best websites and yet it remains unknown. In order to gain success on the internet, visibility hence is a must. The website should be visible to both search engines and the users. The best way to draw attention is to be on the first page of search engines’ results esp. on Google, Yahoo or MSN. Most internet users rely on search engines to find what they are looking for. If you had built a website about 10 years ago, visibility was the easiest thing. A little bit of keyword stuffing and the search engines crown you the first page ranking. The Search Engines however have become really choosy on this aspect for the past few years. Keyword stuffing or other traditional methods won’t do much good to impress them.

So how do you really impress search engines these days? The first thing you need to do is SEO (Search Engine Optimization). The other thing you can do is build inbound links. Inbound links are still given much preference by search engines. Getting one way links from popular sites have mainly two advantages: first your site gets indexed when the search engine spiders crawl the popular site and second is search engines think your link is important as it has been placed on a good ranked site. There are many methods to gain inbound links. The simplest way is to request the site owner to place your link on their website. It is simple but websites with high page ranks do not readily agree to place your link for free. You might have to pay them, exchange links with them or just look out for other websites since your page rank is not good enough for them. Yes it can get really depressing at times but hey no worries, I am here to help you with that. The other ways to increase your inbound links are as follows:

1. Pay Per Click (PPC):
If you cannot get on the first page of Google, Yahoo or MSN then PPC or Pay Per Click could be the thing for you. You bid for certain keywords and according to the clicks or the highest bid your advertisement with your URL will be listed on the search engine pages. This also is a good form of getting backlink or inbound link.

2. Social Networking:
Social networking is now the target for many marketers. With millions of users worldwide social networking is the best place to let the word out about your website. Go ahead open your own profile, let people know about you, your website, your expertise field and lots more. Here’s the list to start socializing on the internet.

3. Social Bookmarking:
Social bookmarking is similar to bookmarking in your browser. Wikipedia defines it as a method for internet users to store, organize, search, and manage bookmarks of web pages on the Internet. These bookmarking sites are the best way to get one way links. The idea is to get your website bookmarked. The more it is bookmarked the better it is for your website. Here’s the list of popular social bookmarking sites.

4. Blog Comments:
It’s time to get a bit creative here. Smart comments, suggestions are usually welcomed by bloggers. If you love to read then this is the best way to get backlinks for your website. Read the posts, drop your piece of mind, leave your URL and there you go, you got another easy way to get inbound links.

5. Forums:
You can participate on forums related to your business which is another way of marketing and getting backlinks for your website. If you are an expert in your field you can always be a forum authority. A forum authority is someone who is referred to as an expert in a certain field by the members. Forums are all about interaction, so communicate, provide tips, suggestions and people will respond to you.

6. Wikipedia:
There are very few internet users who haven’t heard about Wikipedia, an online encyclopedia. You can sign in for free and provide information about various fields. You can even edit contents of wikipedia. This is an informative site so anything that sounds like product promotion might be banned. It will be wise to go through their terms and conditions before posting your view on Wikipedia.

These are the 6 simple ways to get inbound links and advertise about your website. Even if you’ve made the best website in the world, no one would know about it until you spread the word. So go ahead, a little bit of hard work and creativity will bear fruit for sure.

MAR 19, 2008 ISSUE #2