Blog Optimization

Blog Optimization

Blogs = Mushrooms! Yes blogs are popping out like mushrooms these days. Many companies own blogs but they have the least idea what to do about it. If you happen to be among those who already own a blog or at least planning to get one then well you need to make sure your blog stands out in the crowd, otherwise it’ll be just another blog in the World Wide Web. The best way to let your blog be SEEN is by optimizing it.

Difference between Blog and Website:
There is a difference between optimizing a blog and a website. Following the traditional method, optimizing a website is more about getting links by all means where as a blog focuses more on grabbing attention from people and giving them something to talk about. The enhanced features of blog are what make it better or informative than static sites. The enhanced features include:

  1. RSS feed makes it easier to notify and keep the readers updated about the latest posts.
  2. Readers can comment of posts. The comments on each posts acts as a unique content giving it better page rank.
  3. Social bookmarking sites like del.icio.us and digg lets the readers bookmark and rate your article by voting whether they like it or not. The more like its you get the better traffic there will be.

Why Optimize?
Optimizing your website is so much work, you must be wondering why optimize your blog. Well here are the reasons why optimizing a blog could be a better idea:

  • By optimizing your blog you can increase the search engine rankings both regular as well as blog or RSS.
  • The other reason to optimize your blog is to get more traffic from social bookmarking sites and social search.

Optimizing your Blog:

  1. Domain name, blog hosting and URL structure:
    The first thing you need to check on is the domain name of your blog. There are many services like TypePad and Blogger available that provide hosting for your blog as their subdomain. This applies on websites as well. It is not a good idea to create your site or your blog under these free services. The disadvantages include: limited features and prohibition on placing ads. So it’ll be wise to start off with your own domain name provided by reliable hosting. It is also important that the URL structure of your blog doesn’t contain numbers and extraneous characters. Try to use sensible words that are short and easy to remember.
  2. Page Title and Heading:
    You can use different page title for different post. Try to use the searchable keywords on the page title and relevant to your post. The headline of the post could be different from that of the page title but make sure they make sense. It is better not to stuff your page title and heading with keywords. Sensible, relevant page title and heading will works best for everyone.
  3. Keyword Selection:
    You can make use of the free keyword research tools like wordtracker and google adwords keyword suggestion tool to find the popular key phrases. You can include these keywords on your post few times. Make sure the content is readable by humans and sounds natural. This theory applies on website optimization as well.
    Blogs being a bit different from websites, you need to know what is in vogue. You can always keep yourself updated with the help of Technorati, Google News which provides you list of sites that can give you tons of information on the related topic. You can also make use of stumbleupon and bookmark the ones that interest you the most.
  4. Categories:
    You can make use of the keywords while creating categories for your posts. Make sure the default category title is general and is relevant to all the post on your blog. If possible choose multiple categories for one post with regards to its relevancy.
  5. Comments and Trackbacks:
    It is important that you provide a comment form at the bottom of each posts. These comments as mentioned early can help in great deal to get more traffic.

Advertising your blog:
Social bookmarking sites are the best place to advertise about your blog. You can also submit your blog on various RSS and blog directories. While reading blogs of others, you can always leave your valuable comment along with your blog address giving other users to link to you. Blogging could be a lot of fun if done in a proper manner. Happy Blogging!!

AUGUST 14, 2008 ISSUE #23