Author Archives: Sanam Shrestha

About Sanam Shrestha

Mr. Sanam Krishna Shrestha is the Founder, Managing Director of Avenues Nepal Pvt. Ltd. ( http://AvenuesNepal.com ). He started his career as a computer instructor in 1992. He taught computer packages in computer institutes and schools. He formed database applications development company “FoxValley CompuTech” in 1994 and worked as the proprietor, Systems Analyst and programmer till 1999. He joined an American owned company AsianArt.com / Websoft International Pvt. Ltd. in the capacity as Business Manager and SEO Expert and gathered 5 years of experience. Now, he looks after the marketing division, business operation, resources of AvenuesNepal.com.

Web Video Optimization

video optimizationWith the growing popularity of video on the web, people are finding new ways to promote their videos and be seen on search engine results as well. The video should portray and be able to send the message to the viewers. The other interesting fact is, creativity is really important when it comes to video marketing. If it is the same commercial you watch it on t.v, then well people would rather prefer that than go online and download something they are familiar with. It should be unique and the presentation should bring on the desire. Lets say you are selling a software, the best way to shoot online marketing video for it would be to show its best features highlighting on how easy it is to use. There are analytics tools like YouTube Insight which displays the statistics for the YouTube Videos like the number of views, the demographic and geographic views and the medium through which people have found a certain video. I have collected few guidelines and tips on how you can promote and optimize your videos to get more traffic and views.

  1. Keyword Research: The first step includes keyword research. In order to optimize anything on web (a website, blog) you need to do proper keyword research. You need to list all the possible keywords relevant to your video. Next you need to check on the search results for these terms and see the performance of the top position results. You need to check their view counts, the feedback of the users, the posted date and the relevancy. These will help you find out how popular these key terms are along with how people react to it and it has already passed its due date. These will also help you come up with better video.
  2. Video Editing: You need to produce shorter and interesting clips to attract visitors. People are more thrilled by shorter videos than the longer ones and you can also submit short videos to the search engines. You can add your web address to the video as a graphic. You can also place a link to the original video on this shorter clip make this link your subdomain.  Continue reading

Marketing on Flickr

Marketing on Flickr
Flickr:

Web 2.0 is about socializing on the web world, which includes sharing various news, articles, jokes and pictures. Among all these, pictures are considered as one of the best medium to convey the message to the audience and are used in great deal in marketing. Flickr is one of the best places to share pictures and manage them. It is one of the easiest photo management and sharing application on web today. Flickr has more than 775,000 registered users, has 30 percent monthly growth rate, 19.5 billion+ photos and is the 5th most popular photo sharing site overall. The reason behind its popularity is its easy-to-use interface and social computing tools.

Opening a Flickr account is really easy, you need to sign in with your yahoo account, register for a Flickr account which is free and you can upload the pictures and manage them. You can also download the Flickr Uploadr tool to upload your pictures easily and of course faster. According to Rohit Bhargava, “Flickr is not just a community of photos, it is a community where high quality photography is appreciated.” So before you start off with anything, make sure you have good pictures with you. You can then join various Flickr groups and add photos there following their posting rules. Flickr group where like minded people join and share their creativity related to the group theme for example people who are interested in shoes, can join groups: Men’s shoes or shoes.com and many more.

Marketing:

You can use Flickr to spread the word about your company. The tool here is your pictures which need to be good enough to attract people’s attention. Here’s how you can make use of your Flickr account to advertise your product or service.

  1. Flickr Screen Name:
    The Flickr screen name is the one that represents your account. It is the name that will be used with every photo you upload, attached with your comments, any message you post on the group discussion and everywhere else on Flickr. Since this name is so important you use your company’s URL as your screen name. By doing you are advertising your URL without much effort.
  2. Flickr “Pro” account:
    You can get a Pro account to enjoy more benefits of Flickr. You can start off with the free account which limits your upload to 200 photos. The advantage of a Pro account is unlimited photo uploads, video uploads and a Pro icon next to your screen name and not to forget other benefits provided for the paid users. $24.95 is worthy for 15 months of great Flickr experience.
  3. Flickr Profile:
    The next step on Flickr is to provide more information about your company on your profile. You can do this by writing about your company in “Describe Yourself” box and uploading your company’s logo as the Buddy Icon. You can also give your website name and address making other members to easily reach your page.
  4. Quality Photos related to your company:
    As I’ve mentioned earlier, quality photos are a must for Flickr account. You need to upload pictures related to your business for example if your company is about shoes, you need to upload pictures of various designs. People who are interested will hence visit your site to know more.
  5. Tagging:
    Flickr has the facility to tag your pictures. It is important that you tag your photos properly. You can use various keywords related to your product for tagging. Make sure those are searched key phrases and are relevant to your images. It is likely that your image views will come from the people searching for these tags.
  6. Groups:
    You need to join groups that are related to your product or service. There are many groups to choose from hence selecting the relevant one might not be that hard. You can also join groups related to your location. You can join discussions and upload photos to reach your targeted audience.
  7. Flickr Community:
    Socializing on Flickr means joining group discussions and commenting on other people’s photos. Every time you do this, your name and the buddy icon will appear alongside, giving you more Flickr exposure.
  8. Link Flickr from your site:
    At last but not the least you need to link to your Flickr account from your website. The visitors on your website might be interested on your photos as well. The other benefit of linking to Flickr account is that your website visitors might be Flickr account holders who might add you to their friends list and help you socialize more.

Flickr marketing might not work for all type of businesses but giving it a try will not harm anyone. It is important that you do not “spam” on Flickr or try to use hard sell method here. According to Flickr Terms: you cannot upload, post, email, transmit or otherwise make available any unsolicited or unauthorized advertising, promotional materials, “junk mail,” “spam,” “chain letters,” “pyramid schemes,” or any other form of solicitation, except in those areas (such as shopping) that are designated for such purpose. It is always better to know about their terms and start being creative on Flickr.

September 11, 2008 ISSUE #27

Social Media Optimization | SMO

When we talk about Web 2.0, we talk about establishing and maintaining relationships. As a web professional your job is not only to attract visitors but to encourage them to become frequent ones. With the importance of social media on the web, Mr. Rohit Bhargava came up with the term Social Media Optimization (SMO). While Search Engine Optimization is about making your site visible to search engines, SMO’s concept is to optimize your site in order to make it visible on social media searches, easy to be linked to, visible on internet search engine for blogs like Technorati and get included on various blogs, vlogs and podcasts. SMO method includes adding RSS feeds, bookmarking and sharing buttons and blogging. You can easily add these buttons by visiting AddThis site. You can enhance your website with third party community functionalities like Flickr photos and galleries or YouTube videos.

Mr. Bhargava has set 5 rules of SMO:-

  1. Increase your linkability:
    Search engine optimization talks about getting relevant backlinks. Social media optimization however emphasizes on the need of making your website linkable. In most cases websites are hardly updated and display limited content. To enhance the linkable feature on such websites, adding blog could be a better idea.
  2. Make tagging and bookmarking easy:
    As I mentioned earlier, you need to add quick buttons to make bookmarking and tagging easier. You can add button. You can include list of relevant tage and suggested notes for a link. You need to tag your pages on popular social bookmarking sites as well.  Continue reading

Social Networking: MySpace

my_spaceMySpace was launched in the year 2003. Within these 5 years, it has gained a good rank compared to other social sites. With more than 114,000,000 registered users, it ranks 6 on Alexa page rank. MySpace has been able to fulfill most of the social networking requirements and is popular among various age groups. If you browse through MySpace, you can see most Hollywood celebrities are equally involved in it as any other member. Various television shows and movies have also launched their official MySpace profile for their fans to participate and leave their comments. Music bands, singers also make use of their profile to update their fans about their concert schedule.

As I keep repeating the advantages of social networking sites, MySpace is a platform where you can promote your product or service. You need to start off by creating a profile with a good outlook. You can put your company’s logo and make your profile look attractive (could be professional or fun-filled). You can search for MySpace layouts and backgrounds in order to change the layout from plain white to match your taste. You need to fill your profile with all the possible details that people interested in your product or service might find helpful. If you have videos to display or you want the visitors to listen to some audio piece you can add this on your profile. The disadvantage of doing this is that in places with slow internet connection it might take more time to load which could drive them away before getting into your profile. After creating the profile you can take part in groups, place advertisements on the classified and socialize to get your message through to other users. MySpace optimization is all about building your network or in simple language making as many friends as possible. There are more than 3 million groups covering almost anything like computers, cooking, art etc. on MySpace, giving you enough choices to be the member of any group related to your field and increase your friends circle. You can even create your own group if you think your area of interest is missing.

It is essential to have good network of responsive friends in order to promote your product or service on MySpace. It is quite easy to build your friends list on MySpace. You can do this by searching other users’ profiles, participating in forums and by joining groups. You can even go through peoples’ profiles and make direct contact with them. Continue reading

Which one’s better for your website: Dedicated IP address or a Shared IP address?

There has been an age old debate over which one’s better, a dedicated IP address of a shared one. A dedicated or a static IP address is a unique IP address that represents your website. Whether you type in your IP address or your webpage name it’ll open the same page. A shared IP address on the other hand is the one where you website will reside on a shared server and share the same IP as the ones on the server. On the shared IP you have to type in your web page name. Relying on the definition alone having something personalized is always luxurious than having to share it. With this luxury comes the price. Dedicated IP is more expensive (few bucks extra) than the shared one. But the debate over which ones better is not only about the price but from the SEO point of view as well.

In general, having a shared IP address does not harm your site rank at all. However, SEO experts usually suggest a dedicated server. According to them, search engines give more preference to a static IP. After a bit of research this is what I found out about how search engine spiders like Google bots differentiate between the IP addresses. When these spiders come across your site they divide it with basic html 1.0. With a dedicated IP address the spiders are able to do so with html 1.0 alone and they get indexed as soon as it is parsed. On the other hand with a shared IP these spiders may have to use html 2,3 and so on until they are able to find the address for your site taking as long as 3 months or even more. During this phase the spiders will use the IP of the main site on the server, usually the host’s site. They keep crawling back until they find your site. The links build by you for your site during this phase is accredited on the main site rather than yours. You will get these links back after that phase is through. So the bad thing here is some other site gets all the credit for your hard work, which could be frustrating.

The other advantages of having a dedicated IP are as follows: Continue reading