Monthly Archives: June 2010

Search Engine Marketing Basics to Promote Online Small Business

The more people that visit your website, the more likely you will be successful. There are some common practices that all good Intranet companies follow as a foundation to driving traffic. The two basics are an effective website and some good search engine strategies.

Your Web Design
Of course you can have all the visitors in the world visit your site but if they do not hang around long enough to purchase your product or hire your services there is no reason to have a website. Therefore it is vitally important to hire a small business web design company to put together a website that is attractive and makes the potential customer want to purchase your goods. Keep in mind you do not have to spend a fortune for this. Some web design Nepal companies are quite expert at their trade and offer competitive web design rates.

Your Page Title
You want to have a title for each web page that is full of descriptive words but makes grammatical sense. Be sure to remove as many filler words as possible. Your page title will show up on the search engines as a link back to your page. So you also want to make your page title exciting and attractive so potential customers want to click on it. Even low cost web design companies should be able to help you create effective titles.

The META Description
The Meta description will be placed below your title link on a search engines web page. This description usually runs about two sentences and vividly describes what is on that page. The content of the description should include the keywords that you have used on that web page. When hiring a web design company check and see if the META tag description is included in their web page.

Write Your Web Page Properly
Be sure when writing your web page content that all of your main keywords are included in the first paragraph on your web page. However do not be overly zealous. Search engines pay attention to the saturation rate of keywords on your web page. They are looking for good informative content and do not want to see the keywords simply typed over and over in a paragraph. Most search engines, and Google in particular, consider anything beyond a saturation rate of 1.5% to 2% excessive.

Keep in mind when shopping around for a web design company that the web design prices may or may not include search engine optimization. It is a good idea to inquire even of a cheap web design company what is included in their design package.

June 27, 2010 ISSUE #55

Why Hire an Offshore Web Design and Development Company?

Offshore Web Design Development Company - AvenuesNepal.com

More and more the concept of hiring website designers that are not in your native country is becoming quite popular. The trick is to know where to look. For example, is web design from Nepal better than web design from Japan? It is also important to know what the benefits are and what to expect with an offshore web development company. That way you will not be disappointed.

What Is Offshore Web Design Company?
An offshore web design company is one that is based in Eastern Europe, East Asia and Nepal. Because of its location, website design company owners can keep the costs low. Therefore there is less expense for office space and lower salaries for hiring employees. As a result offshore companies that offer small business web design can also offer low cost web design as compared to web design companies in America, Canada or Western Europe.

Why Hire Offshore Web Company?
When you hire an offshore web company you are investing in expert web design at a low cost. For example, the average rate per hour for a web designer in America can go as high as $75.00 and in Europe upwards of $50.00 an hour. The web design cost in a place like Nepal can run a company from the United States around $10.00 an hour. This is a very cheap web design company when compared to more local web designers. And, you will not sacrifice expertise for the cheaper price.

Finding the Perfect Offshore Web Design and Development Company
So how do you find the right design company with the cheapest website design rates? The trick is to do your research. Begin by using a search engine such as Google to search for an ‘offshore web development company’. Take a close look at all the offshore website design companies listed on the fist 3 pages of the search engine. Pay attention to the design of the company’s website. If you do not like it then move on to the next site. Determine the web design cost and make sure it will fit into your budget. Ask to see examples of the web design company’s work. Check out references from previous customers and make sure they are satisfied.

Web Services
Determine what you are getting for your web design prices. Find out what type of extras the company will add to your website. Will they include a Flash intro, shopping cart or website management software to maintain and update your site on your own? Find out if their prices include an online marketing strategy campaign. Ask how many web pages are included for the price. Determine if the company charges by the hour or by the project.

Careful research will help you find a very affordable offshore web development company. Remember you will be saving from $40.00 to $50.00 an hour and perhaps more by hiring an offshore web design company. This allows you more money for an advertising campaign, or inventory purchases or simply reinvesting in the company.

June 15, 2010 ISSUE #54

Learn Internet Marketing Strategies Online

Internet Marketing Strategies

One of the reasons why you might not be doing good business online is due to your website design or online marketing strategy. Small business web design must be done appropriately with attention to detail. Effective online marketing is basically a four-step process.

Who Is Out There
Begin your online marketing strategy by paying attention to your competitors. Get online and review their websites, the content and the product advertising. Pay attention to how they are marketing their companies. Are they using press releases, SEO, Adwords or PPC? Is there a money back guaranty? Do they offer a free trial period? Pay attention to your customers. Are they visible on Facebook or Google Plus? Why are they buying someone else’s product instead of yours? What is it about your web design that is attracting or repelling clients? Did you not spend enough on your web site so you have a inexpensive web design?

Complete Your Analysis
Once you have completed your research, it is time to analyze your finding. Begin by determining the weaknesses and strengths of your competitors. You want to try and copy their strong points but avoid placing their weaknesses on your website or as an online marketing campaign. Examine your own strengths and weaknesses. Use marketing concepts to build your business. Maybe offer some incentives. Bonuses or cash back if new clients use your product or engage your services. Maybe consider investing a bit more in your web design cost to outshine your competitor’s designs.

Your Marketing Plan
Now that you know who your customers and competitors are, and you have determined your strength and weaknesses as well as your competitors strengths and weaknesses, it is time to develop and online marketing plan. There are so many different marketing approaches you need to determine what will work best for you. Begin by reviewing your website. You might want to consider additional web design to add fresh content to your site. Next determine your new marketing methods. May you will blog, or engage in an email campaign. Perhaps you can conduct webinars or link building or focus on PPC or SEO. What will determine how you proceed depends on how much time you have. Can you afford to take a lot of time for search engine optimization? No? Then consider PPC traffic.

How Did Your Campaign Do?
Once you have implemented your online marketing campaign it is important to keep track of how well your campaign is doing. You want to test landing pages and Adwords ads. Pay attention to keywords that customers searched to find you? How much time do visitors spend on your website? Is it over 30 seconds…? A minute? You must keep adjusting your campaign to your findings to stay on the top of the search engines. If you find your time is limited then consider hiring a web design company. For example, AvenuesNepal.com, a web design company from Nepal will implement the marketing strategy for you. Their web design rates are usually quite low and come with marketing strategy assistance.

Or you can hire a web company to do this for you. Most web design cost includes marketing implementation. Hiring an outside company might be a great idea. Just be sure to compare web design prices to get the best deal.

June 8, 2010 ISSUE #53

How to Choose – Small Business Web Design Services Company

Small Business Web Design Company - AvenuesNepal.com

There was a time that you weren’t anybody until your ad was in the phonebook. Today you aren’t anybody until you have a website. Like a print ad that catches the eye, if you do not have a well-designed website you will probably not attract new customers. You will need to find a small business web design company that will work for you and your business.

Determine What You Need
Before looking for a business web design company you must determine what you want both from the design company as well as on your website. First think about what content you want and where you want the focus to be. Maybe you want to focus on the products your company offers, or maybe you companies commitment to customer service should have the spotlight. Also consider how complicated you want your site. Do you want a simple one-page site or many pages with multiple colors, extensive graphics and detailed copy? You also need to determine the web design cost you are willing to spend. Is money no object? Or are you looking for low cost web design ?

Research and Critique Several Different Web Design Companies
Now that you know what you want, it is time to find your web designer. Begin your search by asking others who have had web sites designed whom they used. Also look online for web designer. Pay attention to their own website. Do you find it attractive? Check their web design prices to make sure you will not be going outside your budget. Find out if the web design company has ever designed a website for someone in your industry. Being familiar with your line of business is a plus. Find out if the web design company offers any extras such as marketing or writing your web copy.

First Contact With Your Web Designer
There are expert web designers all over the globe. Your first contact with your chosen web designer might be face-to-face, over the phone or via email. However you contact your new web designer expecting the same level of service. Make sure your web design contact is listening to your needs. Make sure your web designer has knowledge of your line of business and explains the design process in clear, concise, non-technological language that you can understand. Make sure they provide their web design rates upfront.

Take A Look at the References
Your final step before hiring a web design company is to take a look at their references. Speak with past clients to find out if the company met all their deadlines and paid attention to your requests and any changes you wished to make. Make sure they stuck with their original web design costs and did not go over budget.

By following these few steps you are sure to find a top-notch web design company. Do not limit yourself to web designers in your area. Some of the best and most talented are web design Nepal talent. So keep an open mind and look all over the globe for designer that will work best for you.

June 1, 2010 ISSUE #52