Monthly Archives: July 2008

Web 1.0 Vs Web 2.0

Few days back a friend asked me about Web 1.0 and Web 2.0. She had heard a lot about these terms but wasn’t really sure what they were all about. We were busy packing her stuff and could not really talk about it then. So I decided to write this post to let people know about the growth of the World Wide Web (www). This post is dedicated to my dear friend (who might be reading this from U.S.A) and all the readers who are anxious to know about the web 1.0 and web 2.0. Web 1.0: First I’ll start with the definition, “Web 1.0 is the first state of World Wide Web which was in the basic Read Only hypertext system.” According to Wikipedia Web 1.0 is a retronym which refers to the state of the World Wide Web, and website design style before the Web 2.0 phenomenon, and included most websites in the period between 1994 and 2004. Web 1.0 pages have the following characteristics:

  • They use basic html (hypertext mark-up language) for publishing content on the internet. These are static web pages.
  • They have Read-Only content.
  • The web master is solely responsible for updating users and managing the content of the website.
  • They do not support mass-publishing.
  • Webmaster manually assigns all the hyperlinks to the content of the web page.
  • The contact information provided by Web 1.0 is email, fax, phone number and the address.
  • They use framesets.
  • The Web 1.0 pages can only be understood by humans (web readers). They do not have machine compatible content.

Web 2.0: Web 2.0 encourages creativity, communication and networking among the internet users. It is the read write networking platform where the internet users will be able to interact and communicate among each other. Web 2.0 uses XML over HTML which makes it user friendly and machine compatible. Wikipedia’s definition, “Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as platform, and an attempt to understand the rules for success on that new platform”. The characteristics of Web 2.0 are:

  • Web 2.0 promotes user interaction and communication where web masters and the users could network in a better way.
  • It uses SOA (Service Oriented Architecture). The examples of SOA are RSS feeds, web services which defines how Web 2.0 application exposes functionality.
  • Web 2.0 is all about social web. Social networking sites, blogging, podcast, wiki all come under this. The social web service has turned out to be a huge success on the internet.
  • It follows the phenomenon that web is open to all. Anyone could be the author and start their own blog or drop their opinion on somebody else’s pages.
  • Web 2.0 includes technologies like RSS (Rich Site Syndication), wikis, forums, blogging.

JULY 24, 2008 ISSUE #20

Podcasting

PodcastingA podcast is an audio file which could be downloaded by readers from their favorite blogs and listen to it on any audio compatible device like an Ipod, a mp3 or windows media player. Podcasting is distributed via RSS feed (Really Simple Syndication). Podcasting is a great new method of audio file distribution which helps build good communication between the producers and the consumers. It is an easy way of delivering your messages to the listeners. Unlike TV or radios, podcasting can reach targeted market. Podcasting can be easily accessed anywhere and downloaded online anytime which makes it an effective and portable source of media. Podcasting spreads its popularity on various fields:

Music: Podcasting has become really popular in the music industry. With the help of this you can promote albums, music demos, broadcast interviews, promotional clips. It is hard to explain music in words. It is better heard that read. Hence podcasting is beneficial for anyone promoting or interested in music.

Education: Podcasting could be used for training and educational purposes. Some people find it hard to read from the computer screen. Podcasting lets them learn things with the help of video and audio.

Tutorials: Podcasting could be used for various tutorials. These have been famous for teaching foreign languages.

Story Telling: Podcasting can be used to tell stories to children or visually impaired. When a story is being told, it adds emotions to it, making it a better form of conveying the message.

Podcasting first started with the idea of user being able to distribute their own radio shows. With the advancement of podcasting, it has been used in various fields. The advantages of using podcasting are:

  • Portability:
    Podcasting is the most portable form of media. Any person from any part of the world can easily download media files and sync them with any portable media players automatically.
  • Updated:
    Podcasting uses RSS feed which means if you have subscribed for podcasting you will be notified about the updates in the content. You need not visit the site regularly to check on the latest news, you subscribe once and the software will automatically check for the new content and keep you informed. This does not occupy space in your email inbox and ensures you never miss out on anything important.
  • No Spam:
    RSS feed or podcasting does not make use of your email address to send the updates ensuring 100% spam free service. The subscribers receive only the messages that they wish to. Unsubscribing is equally easy.
  • Scheduled downloads:
    Listeners can schedule the time to download the podcast files with the help of podcatching software. This method is good for people with slow internet connection as they can schedule the download at appropriate time.
  • Using existing technologies:
    Podcasting does not use any new or complicated technology. It uses the existing protocols and standards like a web server we use to host our website. It is just like RSS feed that is used by websites to syndicate content.
  • Simple and easy to create:
    Podcasting is really simple and easy to create. All you need is recording device, web space and a podcatcher. Following few simple steps you can easily create podcast for your website.
  • Measurable:
    You can easily measure the number of times your podcast has been downloaded.

Podcasting is relatively a new marketing medium. Many people are not aware of this technology, thus it is hard to reach everyone through podcast. If podcasting is encouraged, there’ll be more software oozing out to support it. With the advantages podcast has to offer, it will definitely be beneficial for your business.

JULY 17, 2008 ISSUE #19

Establishing a Domain Portfolio

Domain NameAccording to the Domain Name Industry Brief from Verisign, there are more than 162 million domain name registrations across all of the Top Level Domain Names at the end of the first quarter of 2008. This means there are a lot less domain availability and more competition. If you want two lettered sequences, sorry to say they’ve all been taken. You want to shift to three lettered sequence, you’re out of luck for that as well. To fulfill the growing demand there are more domain extensions now like .us, .tv, .biz but .com and .net still are still the most widely sought after extensions. Domain name establishment has become obligatory for long term brand sustainability and profit. Here are few things you need to remember to establish a domain portfolio.

  • Existing Domain:
    You need not be disappointed that your top choices of domain names have already been taken. There are chances of buying from the owners for some price, if you think the domain name is worth it. You can also check the value of these domains which will help you decide its worth. There are many tools that can help you research the value of domains. Dnscoop is a free resource offering site that helps you get information on any domain like its age, inbound links, Alexa traffic rank, Google PageRank and other features. Another such free tool is PagerankPredict.
  • Reliable Domain Registrar:
    It is important that you find a reliable domain registrar for a decent price. These domain name registrars are accredited by the Internet Corporation for Assigned Names and Numbers (ICANN). A registrar should offer features like authorization to update the physical address, email address, telephone number etc, manage DNS records and other privacy control features.
  • Domain Extensions:
    The Top Level Domains .com and net are the most widely used extensions. Always choose these extensions over .biz, .org, .gov and so on.
  • Misspellings and Typosquatting:
    When an internet user types wrong (misspelled) URL into the browser’s address bar, website owners known as cybersquatters take advantage of such situation which is known as Typosquatting or URL hijacking. This happens when a user misspells the URL or types in a different TLD for example instead of error.com they might type error.com or error.net. When such typographical errors occur they are led to an alternative website. There are many typosquatting and copyright issues coming to front but it will be good if you can buy such domains to protect your brand.
  • Domain Tasting:
    Domain tasting is the practice of exploiting the five days grace period (the Add Grace period of AGP) provided by ICANN at the beginning of the registration to test the marketability of a domain. If the registrant changes their mind about the domain they are liable to a full refund on domain purchases.

Domain name registration is an easy task these days, but what is difficult is to choose one. While choosing a domain name, it is clever to choose one which is easy to spell and if it’s shorter it will be remembered better. Domain name is just like a person’s name, easy ones get remembered more often.

Click Fraud: The Dark Side of Online Advertisement

Pay per click has been one of the greatest boons in the advertising industry. PPC has been a good source of income for many sites. But there is one threat namely click fraud that has been bothering the advertisers. Click fraud is a type of internet crime that is practiced on pay per click advertisements. A person, automated script or computer program emulate as a real user of web and click on these ads to generate income for the clicker.


Signs of Click Fraud:

You need to be cautious about whether your ad campaign in under an attack of click fraud. You need to be familiar with several aspects of the campaign and its performance. Here are some behaviors that indicate click fraud:

  • Unexplained inflow of traffic for specific terms.
  • Sudden change in the click count that has sustained a certain level.
  • A better indicator is being able to identify existence of wide variations in the return on advertising spend from one day, week or month.
  • Abnormal spike in activity.
  • Significant differences in similar terms like website design and website designs.

Click Fraud Awareness and Prevention Solutions:
The best way of preventing click fraud is by being aware of the server logs to identify the CTR and conversion rate. A good conversion tracker will help you be aware of the statistics of your ad campaign. There are other ways you can reduce the chances of click fraud.

  • Ban IP addresses:
    The first method of preventing click fraud is by banning certain IP addresses From viewing your website. This is not an appropriate method as you might be losing potential customers by doing so. Therefore you need to be careful before following this step.
  • Broader distribution of keywords:
    Advertising for highly searched terms might bring good traffic but you risk of greater exposure of click fraud. Since these terms come with higher price tag, there are greater chances of click fraud. To prevent this you need to advertise the terms that have low price range and are comparatively less competitive.
  • Affordable bidding:
    You need to bid for terms suiting your budget. You need to specify how much you are willing to pay per click or per sale and the maximum amount you are ready to pay for the advertisement per day, week or month.
  • Analytics expert:
    You can take help of analytics package such as ClicksTracks or Google Analytics to prevent click fraud.

Online advertisement is a competitive industry. Keeping this in mind it is important for the advertisers to be aware of click frauds and keep in track of their ad campaigns. If you think it takes too much of your time and energy then you can always take help of experts to ensure your investment is not pilfered.

JULY 3, 2008 ISSUE #17